Research On The Revenue Recognition And Measurement Issues Of Online Live Broadcasting Platform Enterprise

With the increasing development of internet technology and the replacement of smart phones,watching web casts has gradually become an essential form of entertainment in people’s daily lives.2020 saw the outbreak of the new crown pneumonia epidemic and people spending more time at home,hence the massive rise in the number of users of web casting businesses.This undoubtedly brings lucrative benefits to web casting enterprises,but at the same time,the recognition and measurement of sales revenue involved in web casting platform enterprises has become realistic and important.However,at present,there are no clear regulations on the accounting treatment of web casting platform enterprises in China,which in turn leads to some problems in the accounting treatment of web casting platform enterprises in China.Combining the above realistic background,this paper reads and collates Chinese and foreign literature related to revenue recognition and measurement of web casting platform enterprises,and explains the theoretical basis of this paper.Secondly,this paper systematically introduces the overview of the live web casting industry,including its profit model and the characteristics of revenue recognition and measurement.It is found that currently China’s web casting platforms adopt different revenue recognition methods under different revenue models,and most of them have difficulties in determining the point of control transfer and transaction consideration of virtual goods.Once again,taking Yingke Mutual Entertainment as a case enterprise,we analyze the problems in its revenue recognition and measurement,mainly including: failure to distinguish the conditions for revenue recognition under different contracting models,and the lack of accounting treatment for long-term unused virtual currencies and commodities.Finally,based on the relevant provisions of the new revenue standard and combined with the characteristics of the profit model of China’s web casting platform enterprises,suggestions are made on the accounting treatment of web casting platforms,specifically including: distinguishing the point of revenue recognition for virtual commodities in different consumption forms,reasonably estimating the possibility of virtual currency that is no longer used for a long period of time before recognizing revenue,matching the performance obligation with the transaction price,improving the transparency of information disclosure by enterprises and training Highly qualified accounting personnel and web casting platforms should strengthen data monitoring and analysis.Through the study,this paper makes some suggestions on the accounting treatment of web casting platforms,hoping to provide some reference and lessons for the Internet live streaming and other related industries,so as to further improve the problem of irregular financial information in the Internet industry environment.