Research On Xi’an Tourism APP Interface Design Based On Cultural IP Image

In the context of the integrated development of culture and tourism,tourism APPS provide a broader platform for cultural communication.Facing the endless emergence of tourism APP products in the application market,if you want to take an advantage in the competition,innovative product interface design is an effective way.Therefore,from the perspective of improving the display of regional culture in tourism APP,this paper discusses the feasibility and effective ways of integrating cultural IP into interface design,hoping to provide valuable design ideas for the interface design of urban tourism APP.In this paper,the tourism APP of xi ’an,an ancient city,is selected as the main research object,and "Tang Niu",the original IP brand of Xi ’an Qiaohe Animation,Shaanxi,is used as the main visual image of the tourism APP.According to likert questionnaire survey results,respondents generally agree that the integration of "Tang Niu" IP image into the interface design of Xi’an city tourism APP is effective in improving the visual effect of the interface,which can improve the overall beauty of the APP interface,and enhance the fun and interactivity.Moreover,the Tang Culture conveyed by the "Tang Niu" shape.It brings traditional flavor and regional cultural elements to the interface,which is conducive to the orientation of interface style and the purpose of promoting urban culture.Semantic difference analysis method(SD)scale score was used to analyze users’comments on various design elements of the Xi ’an Tourism APP interface.Users are more expecting to improve the visual effects of the APP on LOGO,home page,guide page,start page and icon.On this basis,continue to take linear regression analysis method,analysis in xi’an city tourism APP interface design can make use of LOGO design in visual experience,first interface design can effectively enhance the regional culture,within the interface icon,start,and guide pages design can help establish the interface style,at the same time also help boost APP interesting start page.In the design practice,the "Dao Chang ’an" APP is taken as the theme,and the way of integrating IP image is explored according to the conclusion of the preliminary evaluation,so as to find new ideas and expression forms for the interface design of tourism APP."Tang Niu" and her friends are introduced into the interface with story-like scenes,and interactive effects are produced between them and functional plates,so as to achieve the combination of "form" and "meaning",giving the interface a new visual experience and bringing a new experience.Through design practice,the image of urban tourism is finally highlighted,which can not only provide high-quality services for tourism enthusiasts,but also become an important platform for cultural communication,and play a positive role in improving the cultural connotation and market value of Xi’an city tourism APP.