Research On The Impact Of Mobile Phone Client Design On User Experience

With the development of mobile Internet and smart mobile phone, mobile phone client enters into people’s lives by virtue of its advantages. In the era of information and data explosion, after the service economy, experience economy has become the economic hot spot. Thus, the user experience has become the focus of attention of the modern enterprise, and e-commerce enterprises are no exception. Coupled with the rapid development of mobile terminal technology, mobile client from the point of view of the user experience becomes a general direction. Therefore, research on the impact of mobile phone client designing on the user experience is very valuable. This article mainly research all aspects of the mobile phone client design and then find ways to improve the mobile phone client, to enhance the user experience, so that the e-commerce enterprises achieve victory in the competition.To improve the e-commerce enterprises’ mobile phone client’s user experience, first of all, the relevant theories of mobile client and user experience are sorted out, and the research on the user experience of mobile phone client is summarized. On the basis of previous studies, the influence model of mobile phone client design on user experience is established and the corresponding hypothesis is put forward. Using the method of questionnaire, the user experience of Taobao client is investigated and studied to collect data. And then the empirical study is conducted to test and revise the theoretical model and hypothesis. The research found that content design has a direct positive impact on emotion and user experience; Interface design, interaction design, security design, these three aspects have a significant positive impact on the user’s feelings of Taobao APP’s, but the impact on the user experience is not significant; Emotion of using Taobao APP has a significant positive impact on user experience. The study also found, the four aspects of mobile client design: interface design, content design, interaction design, security design, there is a close relationship between them. On the basis of the results of this study, the suggestions for the improvement of mobile phone client are put forward, to help the electronic commerce enterprise improve the mobile phone client to a certain extent, to enhance the user experience, so that enterprises are in the advantage position in the competition.This paper combines theoretical and empirical methods, qualitative and quantitative methods, innovative from the perspective of mobile client design to study the impact on user experience. The mobile client design is divided into interface design, content design, interactive design, security design. From the four aspects, the impact on the user’s emotional and experience is studied, enriching the theoretical study of the user experience, to help others’ research in the future. And on the basis of the conclusions of the study, put forward suggestions to improve the mobile phone client, can help e-commerce companies to improve the user experience of the mobile client.Due to the lack of time,energy and the ability of individual research, there are some limitations in the choice of model variable dimension and its observation index, and the sample size is small, and the time span of the questionnaire survey is not long enough. The results of this paper have a certain influence, hope that the future research can be improved, to provide greater help for businesses.