Research On Competitive Strategy Of Transaction Banking Business Of Q City Commercial Bank

Transaction banking is a business system in which commercial banks provide enterprises with a package of comprehensive financial services such as payment and settlement,cash management,supply chain management,asset preservation and appreciation,etc.The transaction banking business started earlier in foreign countries,and the development has been more mature and perfect.Since 2015,the domestic transaction banking business has developed rapidly,and state-owned banks,joint-stock banks and large city commercial banks have made strategic arrangements in the field of transaction banking.In the transaction banking business,Q City Commercial Bank faces increasingly fierce competition.In this context,this thesis studies and explores the competitive strategy of Q City Commercial Bank’s transaction banking business.Based on the theory of competitive strategy,the theory of resource-based view,the theory of core competence and the theory of dynamic competition,this thesis uses literature research method,comparative research method and questionnaire survey method in research methods.This thesis firstly uses the PEST model and Porter’s five forces model to analyze the macro environment and industry environment of Q City Commercial Bank’s transaction banking business,and summarizes the opportunities and threats faced by Q City Commercial Bank’s transaction banking business.Then,through the analysis of the development situation,internal resources,internal capabilities,value chain and core competitiveness of Q City Commercial Bank’s transaction banking business,it focuses on the advantages and disadvantages of Q City Commercial Bank’s transaction banking business development.Finally,use the SWOT matrix to conduct a strategic analysis of the opportunities,threats,advantages and disadvantages faced by Q City Commercial Bank’s transaction banking business;at the same time,clarify the strategic goals,and use the QSPM matrix to carry out a qualitative analysis of the alternative strategies on the basis of the qualitative analysis of the alternative competitive strategies.Quantitative analysis,finally determine the competitive strategy that is conducive to the development of Q City Commercial Bank’s transaction banking business,and put forward the implementation direction and safeguard measures around the strategy.The study found that the transaction banking business opportunities and threats of Q City Commercial Bank coexist,with both advantages and disadvantages.The continuous deepening of supply-side structural reforms and the new development pattern of domestic and international dual circulation have brought new opportunities for the development of transaction banking business;the increasingly perfect modern financial supervision system and the return of finance to the basics have accelerated the transformation of commercial banks;the steady development of domestic And the regional economic development situation has laid a good foundation for the development of transaction banking business;the rise of the concept of "one-stop service" and the development of high-tech businesses such as 5G,big data and cloud computing.However,financial disintermediation,interest rate liberalization,increasingly fierce horizontal competition,and the impact of Internet finance and the supply chain ecology of the combination of industry and finance have also brought certain threats to Q City Commercial Bank’s transaction banking business.Q City Commercial Bank should seize the opportunity,overcome the threat,give full play to its advantages in product system,system construction,license qualification and risk management system,and continuously cultivate its own competitive advantage by making use of the continuously improved scientific and technological support capability and product innovation capability.At the same time,it should be noted that Q City Commercial Bank has a late start and weak brand effect in the transaction banking business;it lacks business compound talents and comprehensive service teams;its customer market share is low and customer stickiness is not high;product research and development capabilities disadvantages such as low level of onlineization.After research and analysis,in order to enhance the competitive advantage and achieve the strategic goal,Q City Commercial Bank’s transaction banking business should adopt a differentiated competition strategy.Differentiated measures are taken from four aspects:business management,product allocation,customer groups,and marketing methods,and at the same time,the implementation of competitive strategies is guaranteed in terms of enterprise resource allocation,organizational coordination,human resource optimization,operation management support,and technological construction.From the perspective of city commercial banks,this thesis discusses the competitive strategy of transaction banking business,and provides a new perspective for the transformation and development of small and medium-sized banks’ corporate business.In addition,while proposing a competitive strategy,match the implementation plan with strong operability and implementation,combine work practice,implement the competitive strategy into practical work,and effectively combine theory and practice.