Research On Marketing Strategy Of G Power Battery Company

China’s manufacturing industry has witnessed decades of reform and innovation and has now reached the leading level in the world.In particular,the research and development and intelligent manufacturing of lithium-ion power batteries,power systems and intelligent manufacturing of Chinese enterprises have achieved global TOP1 regarding production and sales.In terms of the new opportunities of "3060",electrochemical energy storage will become the most important structural component of global clean energy.Faced with a series of restrictions on fossil energy depletion,air pollution and crude oil imports,the Chinese government has increased its determination to develop a new energy industry.In the field of transportation,industrial and commercial energy storage and household energy storage,and the field of 5G backup power for communications,there will be a booming development trend.Through research of the development process of domestic and foreign power battery industry to the domestic and foreign policies and situation of new energy industry,this thesis analyzes and forecasts the market development trend of China’s new energy power battery industry,with the leading enterprises in the industry taken as the benchmark.The market research data is used to analyze,count and compare the market share of G Company.Using STP and 4P theory,it is needed to optimize a set of marketing strategies and strategies suitable for the development of G Company and put forward safeguard implementation measures.Through comprehensive,in-depth,systematic and scientific research,in view of the decision-making based on data,it is needed to put forward constructive opinions with strategic value for G Company at present and in the future,consolidate the leading advantages of G Company in the domestic and international markets,and implement the strategy of product differentiation and low-cost ability,so as to drive product innovation with technological innovation,drive the technical iterative renewal of power battery and power system with market demand,and build a well-known brand of power battery in international and domestic markets.In accordance with the work objectives of carbon neutralization and carbon peak in the national 14th Five Year Strategic Plan,the power energy and energy storage system should be developed to form a competitive situation in which three carriages,including new energy vehicles,large-scale energy storage and digital smart energy,are driving hand in hand,so as to achieve the overall revenue of the enterprise’s marketing market and maintain firmly in the third place and achieve the champion and runner up.From macro analysis to micro analysis,from industry competition situation to enterprise advantages and disadvantages and marketing status,from national policy orientation to product technology innovation to market segment expansion,the innovation of this thesis lies in the marketing strategy of using artificial intelligence and big data technology to upgrade the traditional energy system to a digital smart energy system.By combining theory with practice,it is needed to sort out the general development trend of the new energy industry and follow the trend.To benefit from management,to make decisions through the market,and to transform science and technology into productivity,it is needed to make a small contribution to G Company and the new energy power battery industry.