Research On The Strategy Improvement Of Medical Device Marketing Channel Of S Company

The medical device industry is related to people’s health and well-being.In recent years,with the rapid development of national economy,the medical device industry chain has been constantly improved and gradually matured.With the continuous deepening of the national medical reform policy,the pharmaceutical circulation enterprises located in the middle of the industrial chain are facing great changes.As a key link between the previous and the next in the pharmaceutical marketing channel,the reform of the pharmaceutical circulation enterprises will have an important impact on the value and benefit reconstruction of the pharmaceutical supply chain.As an important part of S company’s marketing business,the improvement of its marketing channel strategy has become an important part of the enterprise’s strategic adjustment and future business thinking.Based on the marketing channel theory,this paper makes an in-depth analysis of the marketing channel mode and development of enterprises by scholars at home and abroad in different periods from the aspects of channel structure,channel behavior and channel relationship.On the basis of the use of PEST,SWOT and porter five analysis model from macro to micro level in-depth analysis of the company S internal and external environment factors and enterprise future development direction,based on the company S focus on upstream and downstream customer service demand research,the satisfaction survey and interviewing the relevant person in charge of company S medical equipment business communication,Combined with the operation of S company in the medical industry in the province for many years,the present situation of S company’s medical device marketing channel is studied in a multi-dimensional way,and the specific problems existing in S company’s medical device marketing channel are found out,and corresponding improvement suggestions and safeguard measures are put forward.Through the company S medical apparatus and instruments,the improvement of the marketing channel strategy research for the company S future medical equipment business to improve the channel mode to provide ideas for development,help the company for the future development of track and improve the efficiency of product distribution channels,innovation of marketing channel management,improving medical device market coverage,the company in the fierce competition in the industrial bank of China,At the same time,it can also provide reference for the same type of pharmaceutical distribution enterprises to improve channel management.