Research On The Influencing Factors Of Consumer Behavior Intention In Tourism And Performing Arts In The Post-epidemic Era

With the construction and development of the whole society,as an emerging industry in the tourism industry,the tourism and performing arts industry,the overall development trend is improving,and the whole industry has ushered in new opportunities for standardized,high-quality and sustainable development.The development of the tourism performing arts industry is of great significance to the enhancement of the country’s tourism economic strength and the development of cultural construction.However,the outbreak of the covid-19 virus has had a great impact on people’s behavior.People need to wear masks when traveling,go out with nucleic acid test reports and more,which have greatly changed people’s travel habits,and are also changing people’s consumption behavior.The main body of tourism is tourists,and the income of the tourism performing arts industry relies heavily on the box office of the performance,and its income determines the development of the tourism performing arts industry to some extent.In this context,if you want to resume the development of the tourism and performing arts industry in an orderly manner,you must study the factors that affect their consumption behavior intentions from the perspective of tourists.This article mainly consists of three parts.The first part sorts out the literature and combines the background of the times,and designs a research plan on the main variables affecting the behavior factors of tourism and entertainment consumers as the main variables affecting the behavior factors of tourism and entertainment consumers.The second part is empirical analysis,establishing structural equation models,designing questionnaires and collecting data to analyze the role of various influencing factors in the behavior intentions of consumers in tourism and performing arts.The third part combines the research conclusions and provides suggestions and suggestions to tourism and performing arts-related enterprises and government departments.Based on the theory of goal-oriented behavior and the background of the post-epidemic era,this paper constructs a goal-oriented model for tourism and performing arts consumers in the development of the tourism and performing arts industry,and conducts a series of analyses,so as to draw the following conclusions:(1)the epidemic risk perception of tourism and performing arts consumers has a significant impact on the behavior intentions of tourism and performing arts consumers;(2)the positive impact of the behavior attitude and positive expectations of tourism and performing arts consumers on their behavioral desires is significant;(3)the subjective norms,perceived behavior control,and behavior control of tourism performing arts consumers.Negative expectation emotions do not have a positive effect on behavioral desires.The research in this paper helps tourism performing arts enterprises and relevant government departments to further understand the influencing factors of the current behavior and willingness of tourism performing arts consumers,provide a reference for the recovery and development of tourism performing arts,and enrich the research on the behavior of tourism performing arts consumers to a certain extent.