An Empirical Study Of The Travel Consumer Behavior In Elderly Residents In Xi'an City

Xi'an is one of cities early entering old-age society in our country.It play importa nt role to analyze the tour condition and behavior character of old-age inhabit tants in Xi'an for makeing market strategy, improving the status of tourism market of Xi' an as well as meeting the traveling needs which the old-age inhabitants reasingly grows.This article focuses on traveler behavior and reseach the tour baharior.On base of researching the second-hand informations which old inhabitants consume in their travel in Xi'an,The article make qualitative analysis to tour traveling behavior character,factors ,and characteristic of old-age people tour market of Xi'an by talktive researching anaylse. Meaningwhile, it turns to the computer assistance to alloct volume,in order to make the conclusion persuasivly. It uses analysis implement is social statistical software spssl4.0 and excel.The whole article are made up with six parts .Introduction Includes four parts, which are background and meaning, research methods, research ways of thinking , basic frame as well as reseach difficulties and innovations.Chapter 2nd anaylzes the concepts of consume of tour behavioral,carring on an overview to the related theories and introducing aresearch of method of tour comsup ption behavior.Chapter 3th carries on a substantial evidence a research to old-age residents in Xian, investigats research through an interview and the questionnaire study, collection skill data, counteract social covariance to learn software spss 14.0 to carry on examina tion.Chapter 4th analyzes old-age residents of tour tconsume behavior characters and old-age market characters in Xi'an,and gets the market characters .At last.putsforward the tour market development of old-age in Xi'an and product strategy to lay founadtio n for chapter 5th. Chapter 5th puts forward the tour market development of old-age in Xi'an and product strategy the conclusion .as follows:(1) Product strategy:①The species is creative;②The brand is creative;③Service is creative;④Science designs a tour circuit.The⑤Development the tour merchandise that meet the old people purchase(2) Price strategy:①Different space practices difference price;②Packet regiment price;③Additional serves price additionally.(3) Promote sales strategy:①public promotions, constructing environment;②Sale means diversely,the contents reality, detailed;③Different regions should be make different strategies;④Carry on consociation promotion with other provinces.Chapter 6th come to conclusions and discussions. The creation of the article lies in:(1) The methods of statistic analyse be used to examine the reliability and credibility of data that the questionnaire acquisition takes, laying foundation for the further research,and making conclusions.(2) The article try to analyz tour behavior characteristic of ole-age people and market characteristic in Xi'an .(3) The article pus forward the development strategy of the tour market of old-age a nd product strategy in Xi'an.Tourism enterprises in Xi'an can certainly draw lessons from the research..