He Research On Some Chemical And Physical Test Methods In The Research On The Optimization Of Anhua Black Tea Network Marketing Strategy

With the development of social economy,the increase of people’s income and the great enrichment of food types,it is easier for modern people to obtain heat and sugar,and more and more high calorie and high sugar drinks begin to appear in people’s lives.As modern people pay more and more attention to the calories and sugars of food,healthy drinks are the demand of the times.The scale of China’s beverage market continues to grow rapidly.According to the data of the National Bureau of statistics,it rose from 163.473 million tons in 2020 to 183.338 million tons in 2021,with a year-on-year growth rate of 12.15%.Because of its rich variety and changeable taste,beverage food is deeply loved by consumers and has always been the focus of food enterprises.In this market,there are a large number of food enterprises.In order to achieve revenue growth in the fierce market competition,all enterprises develop new products and constantly improve their marketing strategies in the context of the online marketing era.Dark tea industry is the pillar industry of Anhua County,and its industrial scale accounts for a large proportion in the national economy of Anhua.With the increasing consumption of tea products,the tea product market has entered an era of full competition.Anhua dark tea,if it wants to stand out,must be rooted in its own unique efficacy to break the situation,so as to win the favor of consumers,change the inferior position in the current market competition compared with other tea products,then give the peasant household a sense of purpose,drive the development of the whole Anhua County,and achieve the grand goal of the party and the country in 2035.This paper is mainly divided into the following three parts to study the optimization of network marketing strategy:The first part is the first chapter and the second chapter,which lay a solid foundation for putting forward relevant strategy optimization suggestions by studying the literature related to online marketing at home and abroad,combined with the theory of online marketing and the actual situation of Anhua dark tea;The second part is the third chapter and the fourth chapter,which are based on the 4C theory,combined with IFE,EFE and SWOT,and combined with questionnaires to analyze the network marketing strategy of Anhua dark tea in all aspects;The third part is the fifth and sixth chapters.Based on the previous first and second parts,combined with the 4P theory analysis,we get the specific problems of Anhua dark tea industry,and put forward corresponding optimization suggestions for Anhua dark tea online marketing strategy according to the relevant diseases and the actual situation.Finally,the paper summarizes and prospects the research on the optimization of Anhua dark tea network marketing strategy.Only when the strategy optimization suggestions are implemented in place,can they really play a beneficial role in the development of Anhua dark tea industry.I hope this paper can play a role in the development of Anhua dark tea industry.I hope Anhua county can achieve the goal of economic development and national income improvement as soon as possible.