Research On Wealth Management Business Of WY Securities Company

China’s economy has developed rapidly in the past decade,and the income of residents has increased rapidly.The number of high net worth people in China has also increased at a growth rate of nearly 600000 per year.In such an economic environment,the investment and financial management needs of high net worth people are becoming stronger and more diversified.In addition,the floating commission system,the development of the Internet and the competitive environment of the industry force companies to reduce commissions to obtain customers.Under this external opportunity and internal pressure,the implementation of wealth management transformation has become the consensus of the industry.As a medium-sized local securities firm,WY securities officially started the transformation of wealth management business in 2011.However,at present,the wealth management business of WY securities still takes the collection of channel fees as the main profit model,and the financial services provided can not fully match the diversified needs of customers.There are problems such as lack of trust from customers and insufficient professional ability of employees.Based on this,this paper collects the wealth management business data of WY securities and the entire securities industry,makes an in-depth analysis of the data by using the learned company strategy,strategic innovation,digital management and other curriculum knowledge,summarizes the current situation of WY securities wealth management business and the shortcomings compared with the advanced wealth management models at home and abroad,and analyzes the reasons behind the existing problems.Secondly,it summarizes the wealth management experience of domestic leading securities firms and foreign representative securities institutions.Finally,based on the problems existing in WY securities’ wealth management business and its development stage,and drawing on the mature wealth management experience at home and abroad,this paper puts forward the improvement scheme and safeguard measures for WY securities’ wealth management business,and clearly focuses on the transformation and improvement of three core ideas:the transformation from product driven to customer driven,the transformation from seller mode to buyer mode,and the transformation from homogeneous competition to differentiated development.First,adjust the organizational structure of wealth management.Second,improve the service process and product system with asset allocation as the core.At the same time,do a good job in talent training and financial technology empowerment to provide a continuous talent and technology platform for wealth management business.It is hoped to help WY securities transform its current product driven wealth management model into a customer driven wealth management model and truly enter the asset allocation stage.In general,taking WY securities as an example,this paper not only studies the improvement scheme of wealth management business of securities companies at this stage,but also provides some references for other securities companies.