| With the continuous development of Internet technology,more and more traditional industries have begun to combine the Internet to form new business models.As a typical representative of "Internet +",Internet medical care has also ushered in the spring of development in line with the times.However,with the increasing number of Internet medical enterprises,problems such as profitability difficulties,increased expenses,insufficient traffic,and fierce market competition have gradually become prominent.Many Internet medical enterprises have begun to fall into financial crisis or even face bankruptcy.Internet medical enterprises are also on the road of survival and development.Start facing challenges.Therefore,it is very necessary to establish a financial risk early warning system for Internet medical enterprises for the healthy development of the Internet medical industry.On the basis of sorting out and summarizing the research related to financial risk early warning,this paper firstly analyzes the financial characteristics and financial risk points of Internet medical enterprises,and then designs the five risk dimensions of profit risk,operation risk,financing risk,growth risk and drainage risk.It is an early warning indicator library suitable for Internet medical enterprises,and combines the entropy method and the efficacy coefficient method to construct a financial risk early warning system.Then,taking the Internet medical enterprise representative Ping An Good Doctor as an example,it was applied to the financial risk early warning system to calculate the early warning score of the enterprise from 2017 to 2020.Finally,according to the four-year early warning results of Ping An Good Doctor,the existing risks are analyzed,and corresponding financial risk prevention and control measures are proposed based on the risk points.Through the research,this paper finds that the traffic size of the platforms operated by Internet medical enterprises will also have impact on the financial risks of enterprises.Therefore,this paper introduces the early warning indicators related to flow data in the construction of the financial risk early warning system,so that the early warning system can more fully reflect the financial risk of the enterprise.This paper hopes to provide some new ideas for Internet medical enterprises in the prevention and control of financial risks through the construction and application of the financial risk early warning system of Internet medical enterprises. |
