Research On Second-hand Market Trading And Donation Strategies Of Different Renovation Subjects Under The Condition Of Trade In

Trade in strategy is a common sales strategy adopted by enterprises at present.Consumers can return the used old products to enterprises in the process of purchasing new products,so as to obtain discounts for purchasing new products.The implementation of the old for new strategy can not only promote the sales of new products,but also improve the recycling efficiency of waste products.In turn,the recycling of waste products also has an important impact on the strategic choice of enterprises in the production and sales stage.Based on this,this thesis deeply studies the recycling and reuse process of enterprises selling new products and recycling waste products through the old for new strategy,and creatively discusses the impact of different refurbishment subjects and different treatment methods of refurbished products on the old for new strategy.In terms of refurbishment subject,this thesis not only considers the manufacturer subject as production recycling,but also introduces an independent thirdparty refurbisher as a competitive factor,and establishes the manufacturer recycling model and the third-party refurbisher recycling model respectively.In terms of the treatment methods of refurbished products,this thesis compares the profit changes of enterprises under the three different ways of single second-hand market transaction,single donation and the combination of the two,and focuses on the impact of various parameters on the optimal product pricing,the choice of trade in strategy and the optimal profit of enterprises,hoping to provide some reference for the decision-making of enterprises.The results of this thesis show that:(1)When there is only a single second-hand market transaction mode,whether the manufacturer is the main body of renovation or the third-party refurbisher is the main body of renovation,manufacturers tend to adopt the old for new strategy to maximize their profits.Among them,when the manufacturer is the main body of renovation,the old for new strategy can maximize the profits of the manufacturer in these four cases.(2)When there is only a single way of donation,the manufacturer should not adopt the old for new strategy under renovation in order to obtain the maximum profit.The third-party refurbisher can adopt the optimal profit strategy to replace the old with the new.For manufacturers,when the renovation subject changes,manufacturers can still adopt different trade in strategies according to the cost and the size of donation subsidies to obtain higher profits.(3)When the enterprise is faced with two treatment methods of refurbished products: second-hand market sales and donation,under the refurbishment of the manufacturer,the manufacturer does not adopt the old for new strategy,which can make the manufacturer obtain higher profits.When the third-party renovates,the manufacturer does not adopt the strategy of replacing the old with the new,which will not only make itself obtain higher profits,but also maximize the profits of the third-party renovators.