Research On The Design Of Multi-level Equity Incentive Scheme Of B Company

As China’s economy moves from high-speed growth to high-quality growth,the domestic economy and industrial structure are both facing major adjustments.In the final analysis,the competition of enterprises is the competition of talents.Human capital is the most important strategic capital in the context of the digital age.How to stimulate the enthusiasm and initiative of enterprise employees,improve enterprise operation efficiency,and forge its own core competitiveness is what enterprises need to solve now.Reality.The traditional salary incentives are more manifested as short-term incentives,and for the executives and core backbone employees of the enterprise,only short-term salary incentives cannot fully meet the needs of outstanding talents.This paper selects company B as the research object,and mainly studies how to better build a long-term incentive system for employees in the face of the impact of online stores and the fierce competition of offline stores under the background of new retail and new business formats..By researching the internal and external environment and incentive status of Company B’s equity incentives,analyzing and summarizing employee interview data,and combining with the company’s future development strategy,the author formulates a feasible equity incentive plan for Company B to promote the improvement of Company B’s short-term performance and profitability.Long-term stable operation.Due to the property of company B’s chain retail industry,it provides a good reference and reference for the implementation of equity incentives for small and medium-sized enterprises in the same industry or similar chain properties.At the same time,it summarizes the effective steps to implement equity incentives for non-listed small and medium-sized enterprises,and provides a set of operational procedures for non-listed companies to implement equity incentives in the future.