Research On The Impact Of Business Intelligence And Analysis System On The Sustainable Competitive Advantage Of Enterprises

Under the background of the rapid development of digital economy,the rapidly changing environment not only provides more opportunities for enterprises,but also brings new challenges and risks.The competitive environment faced by enterprises is also more complex and changeable,and it is becoming more and more difficult to obtain sustainable competitive advantages.Therefore,in the ever-changing digital economy era,how to actively respond to environmental changes and continuously gain competitive advantages has become a key issue in the field of theoretical research and management practice.Therefore,on the basis of combing relevant literatures,this paper constructs a theoretical model of the influencing factors of enterprises’ sustainable competitive advantage and makes hypothesis test.First of all,this paper reviews and sorts out the related literature of BI&A system,strategic flexibility,sustainable competitive advantage and environmental uncertainty.This paper sorts out the main research results of business intelligence and analysis,and defines the definitions and dimensions of the variables studied.This paper selects BI&A system as independent variable,sustainable competitive advantage as dependent variable,including financial and non-financial dimensions,strategic flexibility as intermediary variable,including resource flexibility and capability flexibility,and environmental uncertainty as moderating variable,including dynamic and complex dimensions.Then,according to the research of related literature,a theoretical model is established and assumptions are put forward,including three direct action paths aomng business intelligence and analysis system,strategic flexibility and sustainable competitive advantage,the intermediary role of strategic flexibility and the adjustment role of environmental uncertainty.Then this paper forms a questionnaire with reference to maturity scale for data collection.After that,the statistical analysis software SPSS25.0 and AMOS26.0 are used to analyze the sample data,including descriptive statistical analysis,reliability and validity analysis,exploratory and confirmatory factor analysis,correlation analysis and common method deviation test on the basic information of population variables and their measurement dimensions.After the above tests,the regression analysis is carried out.First,the three direct effect paths among the three variables of BI&A system,strategic flexibility and sustainable competitive advantage are regressed by multiple linear levels,and then whether the mediating effect of strategic flexibility and the moderating effect of environmental uncertainty meet the hypothesis is tested.The results show that BI&A system,strategic flexibility(resource flexibility and capability flexibility)have significant positive effects on the sustainable competitive advantage of enterprises.BI&A system has a significant positive effect on strategic flexibility.Strategic flexibility plays a part of intermediary role between BI&A system and sustainable competitive advantage.Environmental uncertainty has played a moderating role in the three paths of action among BI&A system,strategic flexibility and sustainable competitive advantage.Then,according to the research conclusions,this paper puts forward some suggestions for enterprises to maintain competitive advantage by using BI&A system,and points out the research limitations and future research prospects of this paper.