Research On Engineering Supervision Business Marketing Strategy Of Jilin Construction Engineering Consulting Co.,Ltd.

Jilin Provincial Construction Engineering Consulting Co.,Ltd.was established in 2009,and has undertaken nearly 300 project supervision services in the past ten years.With the great development of the construction market in Jilin Province,the number of supervision enterprises has also increased rapidly.In addition,a large number of supervision enterprises from outside the province have poured into the Jilin Province market,resulting in an increasingly fierce competition in the supervision industry in Jilin Province.If we continue to follow an old routine and don’t think about reform and innovation,in the future competition,it will be difficult to preserve a piece of land.Therefore,in the confusion of how to change the company’s status quo,the research on marketing strategies and the improvement of marketing problems are crucial and have considerable practical significance.Through the analysis of the company’s internal past data and related materials,as well as the relevant data of the Ministry of Housing and Urban-Rural Development,Jilin Provincial Department of Housing and Urban-rural Development,Jilin Provincial Bureau of Statistics,etc.,combined with the relevant information obtained from actual visits,the basic theory of marketing is used,combined with the company’s Analyze the actual situation such as market competition,economic and legal environment,and through analysis,conduct an in-depth analysis of the company’s internal organization and operational status,and point out the operational risks and policy risks it faces,as well as the existing products,personnel,and channels in marketing.,promotions,etc.By using the PEST analysis model to reasonably analyze the current macro environment,as well as future macro trends and micro environments,we can sort out the political,legal,economic development,social culture,and technological innovation opportunities that are conducive to the development of enterprises,as well as opportunities for future development.Development of far-reaching elements.Then,comprehensively consider the opportunities and threats faced by the company’s external environment,as well as the advantages and disadvantages of the company’s internal resources,use the SWOT matrix to make corresponding strategies,and combine the company’s current situation and development goals to choose W-O and W-T strategies as the company’s overall development strategy,to solve the problems of weak marketing force,single business and small market coverage.Using STP theory,by subdividing the market involved according to industry classification,pursued interests,sustainability,geographical and other conditions,classify and evaluate the market according to the customer’s pursuit of interests,sustainability and other factors,and finally choose to focus on pursuit.Long-term value and strong and sustainable customers are the target market,and the market positioning of "technology empowerment,full companionship,and co-creation of value" has been established.And based on the above analysis,apply the 7Ps theory of service marketing,and formulate the company’s marketing mix strategy for further market development,including standardized and modular product strategy,cost-oriented price strategy,direct sales and indirect sales.Cross-selling channel strategy,Promotion strategies of various promotion methods for different groups,people-oriented personnel strategies that place equal emphasis on marketing talents and technical talents,tangible display strategies that highlight the advantages of all aspects of the enterprise,actively guide customer expectations,and focus on improving user experience.Inspection,irregular spot checks,and customer return visits are the main forms of process control strategies.Finally,to ensure the smooth implementation of the marketing mix strategy,support measures are given in terms of human resource systems,plans,programs,etc.;at the same time,active strategies are formulated in terms of technology development,introduction,learning,etc.to meet the needs of the marketing strategy implementation process.Technical requirements;through measures in financing,capital use,etc.,to provide guarantee for the implementation of the company’s marketing mix strategy from the capital level.