Research On The Development Strategy For The Changchun Automotive Test Center

The automobile and parts testing and certification industry is an important support of the development of the automobile industry.It mainly provides high-tech services such as test verification,testing and certification,technical consultation,standard research for road motor vehicle production enterprises,automobile related parts manufacturing enterprises and government departments.It is an important part of China’s automobile industry chain.Promoting the strategic adjustment of the automobile and parts testing and certification industry and formulating new development strategies according to the times is an inevitable requirement to further promote the transformation,upgrading and structural adjustment of China’s automotive industry,which is of great significance to promote the healthy,stable,and sustainable development of China’s automotive industry.As the first national-level automobile quality inspection and testing institution in China,Changchun Automotive Test Center has a long and profound history.However,it faces much pressure in its future development,including institutional and mechanism constraints,increasing market competition pressure and imperfect management system.Besides,its market coverage needs to be improved,technological innovation capabilities need to be improved,and its regional business development needs to be balanced.Therefore,Changchun Automotive Test Center urgently needs to set out from the perspective of enterprise development strategy,to comprehensively analyze the internal and external environment of the company,carry out strategic analysis,implement strategic management,strengthen strategic leadership,strengthen strategic guarantee,establish the correct development direction for the healthy and orderly development of the enterprise and formulate effective plans and measures to enhance the core competitiveness of the enterprise and achieve sustainable development.This paper applies the relevant theories of strategic management to the practice of Changchun Automotive Test Center.Michael Porter’s Five Forces Model,SWOT matrix model and other tools are comprehensively used in this paper to analyze the industry competition environment faced by the enterprise development,and to study and analyze its internal strengths and weaknesses and external environmental opportunities and threats from the perspectives of policy,system,market and technology.It clarifies the orientation and direction of the enterprise development strategy,and points out the choice and guarantee measures of enterprise.In this paper,four strategic directions of SO growth strategy,WO twist strategy,ST multi-operation strategy and WT defensive strategy will be discussed and studied,and the priority selection suggestion of development strategy implementation will be put forward according to the national policies and regulations,industry trend,superior management assessment requirements and the status quo of Changchun Automotive Test Center.This paper will apply the development strategy theory and combine with the status quo of Changchun Automotive Test Center to formulate the development strategy suitable for Changchun Automotive Test Center.It suggests that Changchun Automotive Test Center shall lead the development of enterprises with strategy.In face of the changing situation,it shall change with the times,follow the trend,grasp the new development stage,implement the new development concept,build a new development pattern,make use of the advantages to reverse disadvantages and realize greater development by taking advantage of opportunities.Besides,on the basis of maintaining existing business advantages,Changchun Automotive Test Center shall strengthen capacity building,promote the development of diversified businesses on the basis of existing resources,increase new profit points of enterprises,formulate strategic implementation measures and strategic guarantee measures to effectively ensure the smooth implementation of enterprise strategies,further enhance the competitiveness of enterprises,and point out the direction for laying the foundation for the healthy and sustainable development of enterprises,assist the enterprise to build into a "domestic leading,world-class" automotive full value chain technical service organization.