The Research On Development Stratege Of ZH Real Estate Corporation

Real estate is the mainstay filed in our national economy and plays a decisive role. It is closely related with our national economy and our people's livelihood. From the open-and-reform policy on,real estate in our country develops rapidly and shows great liveliness.In recent years, along with the increasing enhancement of the market ability in real estate industry and the gradually increased regulation and control applied on macro-economy by the government,the development of the real estate company has been encountering threats caused by the risks continuously emerged from the macroscopic environment, the market of supply and demand, the globalization competition and the new technology.The author fully realizes the brutalities of market competition, hoping to highly define the objectives of long-term development for the company from the strategic altitude. This thesis carries out a concrete analysis on the strategic environment , the strategic objectives and the strategy implementation of ZH Real Estate Company. The frame of the full thesis is as follows:The first chapter is the introduction part.The second chapter carries out the analysis of the external environment of the ZH Real Estate Company and the situation of market competition.The third chapter utilizes SWOT analysis to work out the strategic choice by overcoming the disadvantages and grabbing the opportunities.The fourth chapter mainly expounds all the guaranteed measures for the implementation of strategies.And the last chapter is a summary of the thesis.