Antecedents Of Chinese Enterprise Export Exit Based On Multiple Theoretical Lenses

China’s accession to the World Trade Organization in 2001 brought huge opportunities for enterprises to export,and China’s exports ushered in a period of rapid growth.The global financial crisis that broke out in 2008 made economic recovery difficult,growth was sluggish,and purchasing power generally declined,which brought a huge impact on corporate exports.In addition,in recent years,the Sino-US trade friction has intensified and the spread of the new crown epidemic has made the world political and economic situation increasingly severe,and enterprises have frequently withdrawn from exports.Taking the export events of Chinese industrial enterprises from 2001 to 2008 as the research object,this paper follows the recommendations of relevant researches on testing complex strategic choices through various theoretical perspectives and methods,and combines organizational learning,sunk cost and corporate behavior theory to test empirical learning.,sunk costs,and the impact of performance feedback on Chinese firms’ export exit decisions.First,through the background analysis of the political and economic situation at home and abroad,this paper clarifies the possibility and necessity of the company’s international exit,and conducts a comprehensive analysis of domestic and foreign related literature to clarify the context of relevant theoretical research.Second,this paper conducts theoretical analysis around the phenomenon of enterprise internationalization and enterprise export exit,and studies the factors that affect enterprise decision-making in various time periods through the time line of enterprises entering and exiting the market.Third,theoretical and empirical tests are carried out on the influencing factors.The practice test of this paper mainly uses panel data composed of China Industrial Enterprise Database and China Customs Enterprise Database.The regression test mainly includes logistic analysis,moderating effect test,robustness test and heterogeneity analysis.Fourth,combine the relevant conclusions of theoretical analysis and empirical test to put forward relevant policy suggestions for enterprises’ export exit behavior.This paper finds that the international experience learning before entering the overseas market,the sunk cost at the time of entry,and the positive performance feedback after entering the enterprise can reduce the probability of the enterprise exiting the overseas market.This study also finds that both market similarity and market volatility significantly affect the relationship between experiential learning,sunk costs,and performance feedback and firm export exit.Based on this,this paper proposes that by learning from relevant export enterprises and previous export experience,preferentially choose to export to enterprises with a high degree of cultural similarity and export to countries with a stable market environment to reduce the possibility of enterprises’ export exit...