Research On Optimization Of Working Capital Management Of ZH Real Estate Enterprises Based On Value Chain

In recent years,with the slowdown of my country’s GDP growth rate,China’s economy has shifted from a single pursuit of "development speed" to "development quality",and enterprises have gradually explored the direction of structural adjustment from high-speed capital development.With the gradual release of the "14th Five-Year Plan" and the 2035 long-term goal outline,the state has made clearer arrangements for economic development in the next five years.With the continuous adjustment of industrial scale,the continuous improvement of financial regulation and taxation regulation,enterprises are In the future,the market will not only pursue sales and market share,but also continuously improve the internal systems and mechanisms that support enterprise operations in order to maintain the stable development of the enterprise itself.Affected by factors such as national policies and the epidemic,the growth rate of Chinese real estate companies has gradually slowed down,and the competition within the industry has gradually intensified.Facing limited land resources,leading real estate companies use their competitive advantages to seize development resources.The development space of small and medium-sized real estate companies is continuously compressed,and the living environment is struggling.Under the situation that resource seizures are at a disadvantage,small and medium-sized real estate companies urgently need to operate The way to optimize the model to seek a breakthrough.This article will take ZH real estate companies as an example,by combining relevant stakeholder management and channel management related research results,real estate company working capital management and other theories to carry out data analysis of the company’s operating conditions in recent years,and judge the current status and defects of ZH real estate companies’ working capital management,And based on the perspective of the value chain,proposed optimization measures for the working capital management of ZH real estate companies.The research in this article will help companies to grasp the operation of internal funds in a timely manner,combined with the impact of the external environment of the company,timely adjust the structure of corporate working capital,promote the coordinated development of the company,and further enhance the core competitiveness of the company.