KW Rural Video E-commerce Business Model Analysis And Optimization Design

Since the implementation of rural revitalization strategy was proposed in the report of the 19 th CPC National Congress in 2017,the CPC Central Committee and The State Council have issued relevant policies benefiting farmers for many times.How to solve the "three rural" issues is the top priority of the work of the whole Party,and agriculture and related industries have received heavy dividends.Under the dividend of the policy,more and more people find and realize the potential opportunities of rural market development,and return to the countryside with technology,capital and resources to contribute to the development of their hometown while starting their own business.At the same time,with the promotion of Internet infrastructure construction,many video platforms also launched a series of preferential policies for the development of rural video: free training,financial encouragement,traffic tilt and other measures to attract more and more people’s attention to rural video,Internet video entry threshold is getting lower and lower.Therefore,how to use video to help the development of rural undertakings has become the first consideration of rural entrepreneurial enterprises and individuals.The founder of the KW used to be a shenzhen company executives,have experience of a failed many times,when it saw the video on the Internet can help the development of countryside,technology,self-prepared after returned to his hometown in hunan province taojiang county opened the video electric commercial business,to join the revitalization of the agricultural development in the spring.After more than three years of development,KW has experienced the failure of some projects and has made some achievements,attracting the attention of countless ordinary netizens and investors,so as the most popular rural e-commerce business with the help of video,KW business model in maintaining its operation at the same time what are the hidden dangers? Can other similar rural video e-commerce companies borrow the same model to upgrade their own enterprises? With these problems,the author borrows Wei Zhu’s six elements of business model to do a relatively comprehensive analysis of KW’s business model.This article first refer to organize the relevant business model both at home and abroad,based on the theory of the related literature of the rural video electricity suppliers is studied,in determining the rural video electric agreed righteousness,on the basis of business model analysis is proposed for electrical business role in promoting the rural video,identified by wei zhu six elements business model analysis of the reason.Secondly,on the basis of analyzing the development process of KW and illustrating the difficulties and difficulties of rural agricultural development,five video e-commerce enterprises and individuals with typical significance are selected to describe,so as to make a comparison of the current business model of KW.The next six elements with the help of wei zhu business model model of the current business model of the rural video KW electricity suppliers from positioning,business systems,key resources,profit model,the structure of cash flow and enterprise value six aspects has carried on the detailed analysis,up concluded KW rural video electricity business model the current advantages and possible problems.Finally based on the principle of KW company healthy and sustainable development,based on the problems existing in the course of the business model,respectively from the cultivation mode,the video content quality,profit model,the business system and structure of cash flow aspect proposed the feasible optimization scheme,and for the construction of wei zhu six elements business model canvas,puts forward some safeguard measures and solutions,At the same time,it provides a reference template for other enterprises or individuals who develop rural entrepreneurship with the help of video.