Research On The Market Compeyiyion Strategy Of Tailong Reducer Company In Kazakhstan Based On The Framework Of The Belt And Road

As an extremely important transmission equipment component in the industrial manufacturing field,the reducer plays an indispensable role in the assembly process of manufacturing products.Headquartered in Taixing City,Jiangsu Province,Tailong Reducer Co.,Ltd.is a well-known reducer enterprise integrating product research and development,design,production and sales.Major projects provide guaranteed reducer products,and provide product procurement channels for a number of key domestic projects.Shanghai Zhenhua,Yanshan Petrochemical and Beijing Shougang have selected Tailong reducer products as their procurement bases.In 2013,the implementation of the national Belt and Road policy made the Tailong reducer move to a new field.In Kazakhstan,a country along the Belt and Road,the company became the main customer of the local Southern Oil Company,and the Tailong reducer has a preliminary After a large number of top processing equipment from Europe,America and Japan,the company’s products have an initial trend of going global.However,in the era of further improvement of the Belt and Road policy,the company must seize the available opportunities and formulate a more practical new market strategy for the company’s sustainable and healthy development.This thesis takes Tailong Reducer Co.,Ltd.as the main research object,and based on the company’s market in Kazakhstan as a case,in view of the background of the current product market,first of all,the literature review method,comparative analysis method and case analysis method are used as research methods.A comprehensive analysis of the literature has been carried out,so as to excavate the direction and measure basis of the international market strategy of Tailong reducer.After understanding and investigating the market situation of Tailong Reducer Company,it is found that the company’s product sales have declined sharply due to the saturation of domestic demand under the current operating environment.When the number of large customers that the company has cooperated with for a long time decreases,the operation is in trouble.In response to the above problems,first use PEST tools to analyze and summarize,and deeply understand the company’s current external macroenvironmental environment in domestic and international markets,and then use Porter’s five forces model to summarize the current industry environment of the reducer market.After explaining the company’s internal environment in terms of capabilities and capabilities,the SPACE matrix is selected to carry out a prospect assessment of the market development strategy.Based on the compromise theory of the international market,the information obtained by the business environment analysis of Kazakhstan is summarized and refined,and the company’s path selection in the international market strategy of Kazakhstan is obtained by combining the Uppsala model.In the formulation and implementation of the market strategy,this thesis takes the market strategy path obtained by the Uppsala model as the overall policy,and improves the application method of niche marketing theory for the reducer market in Kazakhstan.Finally,based on the organizational system,human resources,corporate culture and financial funds to put forward safeguard measures to ensure the smooth implementation of Tailong reducer’s international market strategy in Kazakhstan.With a view to the rapid development of Tailong reducer company.