Researh On The Development Strategy Of A Marine Diesel Engine Company

For the shipbuilding industry,the most important supporting industry is Marine diesel engine manufacturing,its value is about 10% of the ship price.At present,more than 90% of merchant ships use diesel engines as their power equipment.Since entering the 21 st century,China’s shipbuilding industry has achieved leapfrog development and become the most important shipbuilding country in the world.The development of China’s Marine diesel engine industry is also driven by the growth of entire China’s shipbuilding,the scale of production and manufacturing has been expanding,and the production and manufacturing technology has been constantly innovation and progress.But in recent years,due to the downturn of the world shipping market,the orders of the global shipping enterprises are reduced,which leads to the fierce competition in the Marine diesel engine market.With the global attention to environmental protection,the transformation of energy conservation and environmental protection makes Marine diesel engine enterprises not only face severe challenges,but also usher in new market opportunities.With the advent of the post-epidemic era,the global economy has gradually resumed and increased,and the shipping market has rapidly shifted from oversupply to oversupply since the second half of 2020,ushering in excellent development opportunities for ship production and supporting enterprises all over the world.A company as one of the old brand of Marine diesel engine manufacturing enterprises in China,the Marine diesel engine industry in our country has A larger scale and stronger strength,after through the shipping market downturn,how to firmly seize the rare opportunity to market recovery,digging their own potential,to increase capacity,to occupy more market share,to further consolidate the market position and develop new market,It requires comprehensive analysis and consideration to formulate and implement the right strategy to lead the company’s future development.This study based on the reality of A company,using PEST analysis,porter five model for the growth of the external macro environment,industry competition environment and internal environment of in-depth analysis,through the SWOT analysis method,clarify the enterprise possesses the advantages and disadvantages,as well as to meet the opportunities and face the test of Centering on A company’s mission,vision and development strategic goals,it is determined that the company’s future development should choose the overall strategy of intensive growth and differentiated competitive strategy.And from the organization structure optimization,improve human resources management and cost management system,promote lean production management,improve technical research and development ability and strengthen sales and after-sales service system to formulate corresponding safeguard measures.