Development Strategy Study Of GX Forestry Group Co.

In recent years,the strategic position of forestry in national economic development has become more and more prominent.With the development of the times,China’s forestry industry has shown a new development trend.At present,the log supply of forest resources,the wood-based panel and furniture production of forest industry,and the output of some local characteristic forestry products such as Camellia oleifera,star anise and pine resin all rank first in the world.With the increase of the output of forest products,the demand is also increasing,As a large province of forestry resources,Guangxi has maintained a strong momentum in the development of forestry industry.In 2020,the total output of wood-based panels in Guangxi ranked first in China,reaching 51 million cubic meters;The total output value of forestry industry ranks second in China,reaching 752.1 billion yuan;The forest coverage rate ranks third in China,reaching 62.5%.GX Forestry Group Co.,Ltd.is the only medium and large-scale state-owned forestry enterprise directly under the Guangxi regional government.Its main business involves the primary and secondary industries of forestry,including forest resources and forest industry.Among them,the forest resources sector is forest resources cultivation,and the forest industry sector is man-made board processing and furniture production.Although it is a key leading enterprise of national forestry,it is faced with the lack of core competitiveness,weak profitability of forest resources The leading position of forest products industry is not prominent,wood-based panel processing and furniture products have not yet formed a strong market brand,the ability of industrial coordinated development is insufficient,the level of enterprise information management needs to be improved,the total number of talents is insufficient and the structure of professional talents is not good.Therefore,taking GX Forestry Group Co.,Ltd.as the research object,this paper first analyzes the internal and external environment of the group,specifically uses PEST method to analyze the macro environment of the group,and uses Porter’s five forces model to analyze the industry competitive environment faced by medium and large forestry enterprises;Secondly,it analyzes the internal environment of the group,including resources and capabilities;Then use SWOT analysis to summarize the current strengths,weaknesses,opportunities and risks of the group company;Finally,the QSPM quantitative strategic plan matrix is used to select and formulate the overall strategy in line with the development of the group,and clarify the vision and development objectives of the group.The research conclusion shows that the overall development strategy of GX Forestry Group Co.,Ltd.is the wo reverse strategy.The specific implementation of the mixed integration strategy is the industrial chain integration development strategy.When facing the market,due to the different market environment and their own ability,it is necessary to use the strategic strategy of external opportunities and overcoming weaknesses,specifically by expanding and strengthening the forestry resources sector,optimizing and strengthening the forest products industry sector,and accelerating the integrated development of the industrial chain Building a modern forest products system,building an open cooperation system and improving the investment and financing system to implement strategic measures;The strategic measures are ensured by optimizing the organization,strengthening the guarantee of human resources,perfecting the internal control system,enhancing the guarantee of funds and strengthening the technical support.