Research On Financing Problems And Countermeasures Of Green Food Enterprises In Tongcheng City

Green food enterprises have made great contributions to promoting rural revitalization and realizing high-quality agricultural development.It is mainly reflected in increasing farmers’ income,ensuring the safe and effective supply of agricultural products,protecting the brand of high-quality agricultural products with regional characteristics,and enhancing the comprehensive competitiveness of agriculture.However,due to the small scale,short duration and weak ability to resist risks of green food enterprises,the development of green food enterprises also faces many problems.Among them,the shortage of funds has become the bottleneck restricting the development of green food enterprises.Therefore,alleviating the financing difficulties of green food enterprises is a necessary prerequisite for the development of green food enterprises.In this context,this paper takes Tongcheng green food enterprises as the research object.Firstly,it obtains the financing status of Tongcheng green food enterprises through questionnaire survey and field visit;Secondly,it analyzes the current situation and causes of financing difficulties of green food enterprises in Tongcheng city from the internal and external parts of the enterprise,and uses ism method to analyze the hierarchical structure of the reasons,pointing out that the lack of special credit rating system for green food enterprises in Tongcheng city is the fundamental reason for the financing difficulties of enterprises;Finally,through the analysis and selection of the key indicators affecting the credit of Tongcheng green food enterprises,the analytic hierarchy process is used to construct the special credit rating system for Tongcheng green food enterprises,and combined with specific case enterprises to verify the scientificity and practicability of the rating system,so as to make up for the lack of special credit rating system for Tongcheng green food enterprises.At the same time,it also gives specific suggestions on other reasons for the financing difficulties of green food enterprises in Tongcheng city.