Research On The Audit Risk Of The Operating Income Of Webcast H Company

With the maturity of Internet,cloud computing,5G and AI technology,more and more traditional enterprises join hands in the application of digital technology in the industrial end,which has produced a huge market response,especially in the entertainment and consumer end.But in recent years,with the spread of the epidemic,the offline economy has been hit hard,while the online economy has instead been deeply integrated with industries such as manufacturing,entertainment consumption,circulation and travel,with the help of information technologies such as the Internet and big data,it has developed a new form of economy with online and interactive characteristics,realized the counter-trend development,and become a new driving force of economic development.The development of network live broadcast industry has led to the change of audit objects,the change of audit methods and the renewal of audit contents,which have all brought great challenges to the audit work,what’s more,in recent years,the live broadcast industry has grown almost "savagely".The relevant departments have not issued corresponding standards and norms.The audit of live-broadcast Enterprises by the Accounting networks and associations relies more on the experience of auditors,this can easily lead to an audit failure.Under the background of new economy,how to identify and deal with the risks of the live broadcast enterprise is worthy of deep research in theory and practice.This paper studies the audit case of H company’s operating income by Zhongtian Certified Public Accountants Co.,Ltd.(hereinafter referred to as "Zhongtian Institute"),and believes that the risk of H company’s operating income audit mainly comes from two aspects:(1)The risk of material misstatement.It is mainly identified from the statement level and the recognition level.The major risks at the statement level are mainly the business model and information system of H company,while the major risks at the recognition level come from the recognition and measurement of operating income;(2)Inspection risks.Mainly from the comprehensive capabilities,audit methods and cost constraints of the audit team of Zhongtian Institute.Through sorting out,this paper summarizes the countermeasures in the audit case of H company’s operating which Zhongtian Institute used.Therefore,the in-depth understanding of H company’s business model is the starting point of the audit,and the combination of data-based auditing and on-site investigation is the main audit method.,the audit content includes not only financial information,but also original data,information systems and major customers.Zhongtian Institute draw conclusions through audit,due to the trend of the industry turning to live streaming,the H live broadcasting company,which belongs to the social entertainment type,is facing the dilemma of business transformation;The confirmation method of the total amount method is obviously not suitable for its guild signing model;the live streaming is suspected of fraud;the H live broadcast company has a too close relationship with the MCN,and there is a risk of disclosure,and the anchor itself also has a major tax risk.Through the audit case study of H live broadcast company’s operating income,this paper suggests that the audit risk of live broadcast enterprises can be reduced by in-depth understanding of the business model,performing IT due diligence,focusing on the training of auditors’ comprehensive capabilities and continuous improvement of audit technology.To a certain extent,this paper enriches the insufficiency of audit case studies in the webcasting industry,improves the current situation that auditors only rely on professional experience and judgment when auditing webcasting enterprises,and provides some support and help for improving the auditing of webcasting enterprises.