Research On Financial Risk Management Of CR Realestate Company

Since the reform and opening up,the real estate industry has developed rapidly and has gradually become a pillar industry of China’s economic development and an important source of revenue for local finance.The healthy and stable development of the real estate industry is related to the national economy and people’s livelihood,and the real estate industry is a typical capital-intensive industry,with large investment,long cycle,high debt,high risk and other characteristics,so the financial risk management of the real estate industry has also attracted attention.CR Real Estate Company is a subsidiary of a local state-owned group company in the territory city.Over the past ten years since its establishment,the projects developed by the company have added luster to the municipal image and created large profits for the group company.But in recent years,the overall development of the company is weak,and there are many problems in financial risk management.In this paper,on the basis of in-depth study and summary of relevant research results at home and abroad,the construction of the introduction of the relevant basic theory,financial risk status,financial risk identification,financial risk evaluation,financial risk control logic,analysis of CR real estate company’s financial risk management problems.Firstly,the financial risk status of CR Real estate company is identified.According to the financial statement data of CR Real Estate Company from 2018 to2021,calculate the financial ratios applicable to financing activities,investment activities,operating activities and other business activities of the company.By comparing these financial ratios with the industry average,identify the financial risks of the company from the "quantitative" aspect.By sorting out the whole process of real estate project business activities,the financial risk points in project land acquisition,planning approval,engineering construction,marketing payment collection,capital management and other links are analyzed,and the financial risk status of CR Company is identified from the "qualitative" aspect.Then complete the financial risk evaluation and analysis of CR real estate company.The multi-variable financial risk research model Z-value and F-value are respectively used to study and evaluate the financial risk of CR Real estate Company.The results show that the financial risk of CR real estate company in 2018 and 2019 is relatively severe,although with the contraction of the business front,the reduction of asset scale and liability scale,The company’s financial risks in 2020 and 2021 have eased,but the situation is still not optimistic.On this basis,the financial risk characteristics of CR real estate company are evaluated and analyzed,and the source of its financial risk is traced.Finally,the financial risk control strategy of CR Real estate company is proposed.Based on the above identification,evaluation and analysis of financial risks of CR Real estate Company,this paper proposes to pay close attention to policy orientation and timely adjust development direction from the two dimensions of external environment response and internal construction management.Strengthen departmental communication and improve work efficiency;Strengthen internal management,strengthen supervision and implementation;Broaden financing channels,optimize capital structure and other aspects of policy suggestions.