Optimization Analysis Of Market Value Management Of ListedBanks

Since the completion of China’s equity split reform measures in 2005,China’s capital market has begun to enter the era of full circulation,followed by the launch of the new nine articles in 2014,so that the concept of market value management has also begun to become a hot topic of domestic concern.Unlike before,the goal of market capitalization management is no longer to maximize the profits of listed companies,but to maximize the value of the company and shareholders.Since China is still a weak effective market in the capital market,the market value of listed companies does not match their intrinsic value very well.However,as the main body of the modern financial industry and the hub of the national economy,most of the listed banks in China have appeared in the phenomenon of "breaking the net",and the stock price has been lower than the net assets per share for a long time.The low valuation of listed banks will make it more difficult to raise their equity,which will lead to the emergence of the problem of "financing difficulties",which is not conducive to the healthy development of listed banks.Listed banks can establish a good corporate image through good market value performance,attract more high-quality customers and investors,and gain wide recognition in the market.Therefore,it is imperative for China’s listed banks to carry out reasonable market value management to promote stable valuation increase,reduce financing costs,lay a solid foundation for long-term development and maintain their good market image.Based on the relevant theories of market value management,and puts forward the necessity of market value management for China’s listed banks in combination with the realistic phenomenon of "breaking the net" in more than 30 listed banks and the adverse impact of this phenomenon on listed banks.Shanghai Pudong Development Bank,a joint-stock bank with the most serious decline in price to book ratio in recent years,is typical,so this thesis takes it as the research object.This thesis first introduces its basic situation and operation in detail,then analyzes the motivation of market value management of Shanghai Pudong Development Bank,analyzes the current market value management status of Shanghai Pudong Development Bank according to the three parts of market value management,and finally evaluates the market value management of Shanghai Pudong Development Bank.In the process of market value management evaluation,this thesis first makes appropriate adjustments to the market value management performance evaluation system of Listed Companies in China,adds asset quality,an important evaluation index of the banking industry,and obtains a market value management evaluation system in line with the characteristics of banks.Then,five listed banks with good market performance are selected for comparative analysis of market value management evaluation with Shanghai Pudong Development Bank,Since the research object of this thesis is joint-stock banks,more joint-stock banks are selected in the selection of comparison banks.Then,according to the specific scores of Shanghai Pudong Development Bank and its comparison banks,it is found that Shanghai Pudong Development Bank has great deficiencies in market value management,and the problems existing in market value management of Shanghai Pudong Development Bank are explored.Finally,optimization suggestions are put forward according to the specific problems.Through the previous analysis,this thesis draws the conclusion that SPDB has greatly insufficient market value management in recent years,and puts forward corresponding optimization suggestions for SPDB and listed banks with similar problems.Specifically,in terms of value creation,we should optimize the business structure,increase the importance of retail business,attach importance to non-interest income,enhance the strength of financial technology and improve the ability to obtain customers to obtain new profit growth points.In terms of value management,it is necessary to reasonably increase the holding of senior executives,issue convertible bonds and increase the level of dividends to gain the confidence of market investors,attract more high-quality investors,and promote a better match between intrinsic value and market value.In terms of value realization,we should enhance the governance ability of banks,strengthen public relations management and establish a correct concept of market value management to achieve the effective transmission of bank information in the market,and show the good image of banks to the market,and promote the full embodiment of intrinsic value in market value.At the same time,listed banks should also pay attention to their own asset quality,should build a diversified and three-dimensional risk control system,infiltrate risk management into the entire business process,establish targeted risk warning indicators according to their actual situation,and strengthen the overall risk resistance ability,regularly conduct risk education and training for all employees of the bank,improve the overall quality of employees in the bank,and realize the unity of all employees to maintain bank security.