Research On The Impact Of Knowledge Search On The Servitization Performance Of Manufacturing Industry

With the development of society and the change of demand,the development mode of traditional manufacturing industry has gradually lagged behind the market requirements,especially the gradual maturity of the development of Internet economy and knowledge economy.The integration between industries and multi-level demand have gradually formed a new market pattern.The service-oriented manufacturing industry has become the main transformation direction of manufacturing enterprises,which requires manufacturing enterprises to change from product providers to service providers,Provide customers with systematic "product service" solutions,trying to break the existing development bottleneck and seek new performance growth points.However,limited by the industry,manufacturing enterprises often lack the learning and reserve of service knowledge resources.The endowment of existing knowledge resources is difficult to match the requirements of service-oriented transformation.The routine formed within the organization for a long time also hinder the absorption efficiency of new knowledge without timely updating.Therefore,how manufacturing enterprises in the new era promote service transformation and improve their service innovation ability through external knowledge search has become an urgent problem to be solved in the overall transformation and upgrading of China’s manufacturing industry.By integrating the knowledge-based view,enterprise capability theory and routine based theory,this paper combs the relevant research at home and abroad on knowledge search,dynamic service innovation capability,organization routine updating and manufacturing servitization performance,and constructs the theoretical research model and research hypothesis.According to the previous research,design the measurement scale of knowledge search,dynamic service innovation ability,organization routine updating and servitization performance of manufacturing industry,issue a questionnaire for manufacturing enterprises implementing service-oriented transformation strategy,collect data and analyze,and verify the hypothesis.The results show that knowledge search has a significant positive impact on dynamic service innovation capability and manufacturing servitization performance.Dynamic service innovation capability has a significant positive impact on manufacturing servitization performance.Dynamic service innovation capability plays a partial intermediary role between knowledge search and manufacturing servitization performance,and organization routine updating plays a positive regulatory role between knowledge search and dynamic service innovation capability.Based on the above research conclusions,this paper puts forward relevant management suggestions for manufacturing enterprises,and provides management enlightenment with reference value for manufacturing enterprises to better carry out service-oriented transformation and obtain good servitization performance.