Study On Improvement Of Financing Strategy Of Liaoning LH Real Estate Company

At present,under the influence of national macro-control policies,the real estate industry has entered a period of adjustment.As an important private enterprise in the region,LH real estate Liaoning company urgently needs to improve its financing strategy,optimize the enterprise financing structure,reduce enterprise liabilities and financing risks,make better financing decisions to adapt to the new financing environment,grasp the market trend under the new situation and achieve higher quality More stable development,these are urgent problems to be solved.Based on MM theory,trade-off theory and priority financing theory,this thesis analyzes the financial situation and financing status of LH real estate Liaoning company by using the methods of literature analysis,field investigation and case analysis.It is found that there are high dependence on bank financing channels,unreasonable financing structure,high financing cost compared with enterprises at the same level There are many problems such as large potential financing risks.Through the analysis of the causes of the problem,it is mainly due to the lack of internal financing,unreasonable use of diversified financing methods,blind financing regardless of cost,non-standard fund application management and so on.In view of the reasons for the unreasonable financing strategy,this thesis mainly puts forward the improvement scheme of financing strategy from the following aspects: constructing a new diversified financing channel,reducing the asset liability ratio,strengthening the internal financing construction capacity,improving the long-term and short-term debt structure to optimize the financing structure,reduce the financing cost,and strengthen the financing risk management.At the same time,It is suggested that LH real estate Liaoning company establish a professional financing team,establish a standardized financing management system and strengthen credit management,and ensure the smooth implementation of financing strategy.This thesis analyzes and improves the financing strategy of LH real estate Liaoning company,which will help it adjust the financing strategy under the pressure of real estate market adjustment,adapt the financing strategy to the company’s strategic development,and ensure the healthy and steady operation of the company.