Research On Development Strategy Of HOWO Tractor Division Of China Heavy Truck Group

As the country has entered a new development pattern of dual circulation,various economic factors have flowed rapidly,and the logistics and transportation industry has also flourished.The tractor has strong cargo carrying capacity,fast transportation speed and flexible maneuverability,and is the main road transportation tool in the logistics transportation industry.The sales and ownership of tractors represent the prosperity of the logistics and transportation industry,and their full life cycle also involves all aspects of the national economy and people’s livelihood,and is a "barometer" of economic development.In 2021,the cumulative sales of the tractor market will be 676,800 units.This study takes the HOWO tractor division of China National Heavy Duty Truck Group as the case study object,takes the main brand "HOWO"(HOWO)tractor of China National Heavy Duty Truck as the starting point,and combines the theoretical knowledge of development strategy to analyze the current situation of HOWO tractors.The development status and internal and external strategic environment,that is,the dividends of the "new international land-sea trade channel",the "14th Five-Year Plan" proposed to vigorously develop the transportation industry,the continuous development of my country’s highway industry,and the overall stability of the national development environment.Opportunities,but also facing the uncertainty of economic development brought about by the epidemic,the impact of large foreign tractor multinational companies,the competition of other domestic tractor companies,and the impact of rising oil prices,it is concluded that Sinotruk Howo Tractors The division has problems such as low product market share,serious internal homogeneity competition,insufficient talent introduction,and insufficient new energy tractor product capabilities.The four dimensions of ST and WT put forward business strategies and put forward corresponding functional strategies.This paper adopts literature research method,mathematical statistical analysis method and case study method,trying to grasp the general law of the development of the tractor industry,and formulate a development strategy suitable for Sinotruk Howo Tractor Division to enhance the market competitiveness.Based on the overall performance of the HOWO tractor market,a more scientific and targeted strategic goal is established to formulate the business strategy and functional strategy of the division.It is hoped that through the research of this paper,the development strategy system of Sinotruk Howo Tractor Division can be improved,so that Howo Tractor can further increase its market share and improve its core competitiveness,and bring some reference for the formulation of the development strategy of my country’s tractor enterprises significance.