Development Pattern Analysis About Industry Of Heavy Truck In China

With the development of China market economy, market mechanism is gradually being established. Then market competition becomes regulated and rational, but more severe. China heavy duty truck industry gets more market-oriented due to the constant adjustment and market orientation of government policy, such as releasing limitation, raising market, encouraging competition and merger. With the result of it, market competition of heavy duty truck Industry becomes more severe and indefinite. The main purpose of this article is to investigate how China National Heavy Duty Truck Group Co., Ltd. (CNHTC) should make proper competition strategy according to present situation of market competition, and how adapt to and actively take part in the market competition in order to keep its competition advantage.First, analysis of the heavy foreign and domestic heavy vehicle trends and the current status of the auto industry, and more heavy vehicle industry in the domestic situation and foreign technology gap;Secondly, the use of informative material data for the heavy vehicle industry overall development trends and China's auto industry heavy current macroeconomic environment, industrial environment (general external environment) to conduct in-depth scientific analysis, and made my heavy car industry development and the strategic focus of responses;Finally, and then through the use of SWOT, heavy vehicles identified CNHTC development strategy objectives;According to identify strategic goals and in the context of the development of CNHTC internal product mix, R & D, marketing, production and operation of the actual situation, and further raised with the CNHTC competition strategy, and competition from strategy and measures to implement strategy and the fundamental relationship of mind, identifies priorities and strategies for implementing various strategies and take corresponding measures.The renovations of this article: First, by flexibly using the strategy group theory, scientifically positioning enterprises of the heavy duty truck industry;Second,on the basis of traditional competition strategy theories, putting forward a new standpoint of the combined competition strategy, and with the guidance of it, proceeding the scientific study for the competition strategy of CNHTC;And the third,by using the latest theory of industry cluster, giving a suggestion onhow to build up the heavy duty truck industry cluster for CNHTC.