Research On Problems And Countermeasures Of Public Service System For All-for-one Tourism In Yongji

With the rapid development of China’s economy,the tourism industry has become more and more important,and its contribution to the national economy has reached a higher level.In addition,the development of science and technology and the improvement of people’s living quality have put forward new and higher requirements for China’s tourism industry which has entered the mass tourism era.In October 2016,Yongji,a county of Shanxi Province was approved to create a national all-for-one tourism demonstration zone.After passed the acceptance test of the all-for-one tourism demonstration zone in 2021,it began to push forward the high-quality development of all-for-one tourism.As a basic part of tourism,tourism public service needs to be further upgraded to meet the needs of future development.Against this background,this paper studies the problems of tourism public service system in Yongji City of Shanxi Province through questionnaire survey and in-depth interview,and then analyzes the existing problems from the perspective of PEST.Combining the new public service theory and the public product theory,the paper finds out four factors that hinder the development,namely: Insufficient transformation of government functions and single supply mode;The financial capacity of the government is limited and the capital quota is uncertain;Lack of demand expression mechanism and public participation;Insufficient attention is paid to the introduction of science and technology.According to the problems,it puts forward targeted optimization suggestions as follows: change the government thinking,smooth the system and mechanism,and improve the supply quality;Adjust fiscal quotas,introduce social capital,and ensure service capacity;Adhere to people-oriented,strengthen public participation,and realize the connection between supply and demand;Introduce advanced technology,improve subsystems and improve service level.Through the research of this paper,the author hope to provide useful reference for the development of Yongji tourism public service system,enhance the competitiveness of Yongji,Shanxi’s tourism industry,so as to accelerate the construction of a tourism strong city,improve the satisfaction of tourists and improve the living environment of local residents.