Study On The Countermeasures Of Public Service System For Tourism In Tianjin City

With the rapid development of the economy in China and the continuous improvement of people's living standards,there is a trend that more and more modern tourism presents increasingly popular,individual and global.According to statistics,China's domestic tourism exceeded 4 billion 440 million tourists in 2016,tourism income of more than 3.9 trillion RMB.China has become the largest tourism country in the world.In 2016,the government work report,we will meet the emerging era of "mass tourism".In 2017,"global travel" was written into the government work report for the first time.All these indicate that tourism has become an indispensable part of the national economy and the people's livelihood.Today is the era of mass tourism.FIT tourists increasingly become the main tourist market.Free travel is a more popular form of tourism.It is growing demand for tourism transportation,tourism information,tourism security,tourism facilities and others.Therefore,it is necessary to establish a more sound and perfect tourism public service system.Tianjin is rich in tourism resources.Now there are 107 A-level scenic spots.In recent years,Tianjin gradually formed five tourist brands which are "modern China to see Tianjin" cultural tour,urban Expo tour,Haihe River scenery tour,coastal leisure travel and mountain scenic tour.However,the present level of tourism public service is not high,which is the key to restrict the development of tourism in Tianjin.In view of this,the paper review the part of the research results at domestic and abroad.On the basis of studying public goods theory,public choice theory,governance theory and other related theories,learn from the advanced experience of domestic and foreign tourism developed cities and regions.Analysis the background and current situation of tourism market in Tianjin.Investigate and obtain relevant data of tourism public service in Tianjin by comprehensive using various methods such as literature analysis,questionnaire survey and interview.Establish data model of IPA analysis method,and then qualitative analysis combined with quantitative analysis to find the problems and causes of Tianjin tourism public service.In the end explore how to create Tianjin tourism public service system,improve the content of tourism public service supply,innovation of tourism public service supply mode,and improve the tourism public service security mechanism to achieve sustainable development services for Tianjin tourism.