Search On Development Strategy Of A Medical Devices Co.Ltd

Medical flexible endoscopy is an important screening method for the diagnosis and treatment of human internal organ diseases.Medical flexible endoscope is one of the fastest growing segments of medical device industry in the global market in recent years,A medical device company is a local specialized special new small and micro enterprise focusing on the independent R&D and production of medical flexible endoscope.After nearly 30 years of unremitting efforts,it has always been dominated by internationally famous brand products,and the domestic market has occupied a place.Faced with the rapid development of new technology in the field of soft endoscopy,the extrusion of domestic and foreign competitors,the impact of COVID-19,and the internal problems,there are still many uncertainties in the development of A medical devices in the next few years.In the post epidemic era,how to steadily improve profits,realize technological innovation and upgrading,adapt to the changing clinical needs of soft endoscope products,seek competitive advantages in domestic and foreign markets,and formulate pragmatic development strategies has become an important issue that a medical device company urgently needs to solve.Based on the theory of development strategy,this paper first analyzes the external environment of A medical device company by using PEST tool,then analyzes the competition of the same type of enterprises in A medical device company in five dimensions by using five forces model,and then summarizes the strengths and weaknesses,opportunities and challenges of A medical device company by using SWOT matrix model,and makes a quantitative analysis.According to these analysis results,the development strategy of A medical device is positioned,and it is suggested to choose WO development strategy,that is,to make up the shortcomings and seize the opportunities.Under the guiding principle of "two strengths,one drop and one increase",three functional strategies are adopted,the development strategies of these studies are implemented in three stages,and five safeguard measures are also discussed in depth.Finally,it is hoped that through the research on the development strategy of A Medical Device Company in the post-epidemic era,the core competitiveness of A Medical Device Company will be improved,and it will continue to develop healthily and steadily,and to make our own contribution to the domestic and foreign demand markets that can replace imports and occupy the CMOS era of the industry.At the same time,it also provides some reference for other domestic medical soft endoscope similar enterprises in the same industry to formulate scientific and feasible development strategies.