Analysis On The Alleviating Effect Of Rural E-commerce Development On Relative Povert

The problem of poverty has always been a major and difficult issue that the country continues to pay close attention to.my country has announced a complete solution to the problem of absolute poverty at the end of 2020,but this does not mean that my country’s poverty alleviation work has been successfully completed.At present,the relative poverty problem in my country still deserves more attention.Strengthening the endogenous power of the poverty alleviation group,continuing to promote the effective connection between poverty alleviation and rural revitalization,preventing the poverty alleviation group from returning to poverty,and effectively alleviating relative poverty are all new challenges facing my country in poverty governance.At the same time,with the continuous advancement of smart rural construction,informatization and intelligence are gradually being combined with modern agriculture.Among them,rural e-commerce with the Internet as the main carrier and e-commerce logistics and other technologies as the main support can connect rural areas with external purchase and sales channels,effectively remove information asymmetry barriers,drive farmers to find jobs and start businesses,and focus on solving the problem of difficulty in selling rural specialty products.,is becoming an important engine to help farmers increase their income,promote economic development in rural areas and alleviate relative poverty.It is playing an increasingly important role in the new era and is recognized and accepted by more and more consumers.It can be seen that rural e-commerce is becoming a way of poverty reduction that can effectively promote the economic development of rural areas.It will play an important role in effective poverty reduction and prevention of returning to poverty in the future,and become an important means of alleviating relative poverty.Based on Marx’s circulation theory,Marx’s anti-poverty theory and transaction cost theory,this paper uses a combination of literature analysis and theoretical empirical methods to study the effect of rural e-commerce in alleviating relative poverty.In order to deeply explore the effect of rural e-commerce development on relative poverty alleviation,this paper analyzes the impact mechanism of rural e-commerce development to alleviate relative poverty at the theoretical level from two aspects: micro and macro,constructs an evaluation index system for rural e-commerce development,and uses entropy The value method calculates the rural e-commerce development index of 30 provinces(excluding Tibet)in my country from 2013 to 2020,and further builds an econometric model,based on the panel data of 30 provinces(excluding Tibet)in my country from 2013 to 2020.empirical test.The results show that: in recent years,the development level of rural ecommerce in all provinces in my country has improved,and the development of rural ecommerce has a significant alleviating effect on relative poverty.In addition,there are certain regional differences in the relative poverty alleviation effect of rural e-commerce.Among them,the mitigation effect of rural e-commerce development is the largest,followed by rural e-commerce areas with rapid development,and the mitigation effect is not significant in rural areas with slow development of e-commerce.Based on the above research,this paper puts forward the following policy suggestions on promoting the development of rural e-commerce to further alleviate relative poverty: increase the participation of farmers,focus on talent training and introduction,improve infrastructure and e-commerce poverty reduction policies,and improve the application of rural ecommerce through multiple channels.level etc.The research in this paper can provide a certain reference value for promoting the better development of rural e-commerce and effectively alleviating relative poverty.