Research On The Influence Of Regional Double Creation Ecological Environment On Enterprise Business Model Innovation And Countermeasures

In recent times,China’s economy is in a critical period of transformation and upgrading,which brings severe challenges to the development of enterprises but also contains tremendous opportunities.As a new innovative way around value creation,business model innovation is gradually becoming a key factor affecting the survival and development of enterprises.It plays a critical role in building competitive advantages for enterprises in a complex market environment.However,due to the lack of in-depth understanding of business model innovation,lack of own resources and capabilities,Chinese enterprises still have much room for improvement in business model innovation.The regional dual-creation ecological environment provides a new way for enterprises to search for knowledge and information,acquire resources and capabilities,and has become an important influencing factor of business model innovation.Therefore,it is of great significance to evaluate the regional dual-innovation ecological environment and the research on the influence of regional dual-innovation ecological environment on enterprise business model innovation.Based on the existing research at home and abroad,this paper deeply analyzes the influence of regional double innovation ecological environment and dynamic capability on enterprise business model innovation.First of all,combined with this research,the concepts of regional double innovation ecological environment,dynamic capability,and business model innovation are defined,and the dynamic capability theory and business model innovation theory are reviewed,which lays a theoretical foundation for the following research.Secondly,the evaluation of the regional double-innovation ecological environment is carried out,and a fourdimensional evaluation index system is constructed.Based on the statistical data of the yearbook,the dynamic evaluation of regional double-innovation ecological environment is carried out by using catastrophe progression method and dynamic comprehensive evaluation method with speed characteristics.Then,it puts forward relevant assumptions about the relationship between regional dual-innovation ecological environment,dynamic capability,and enterprise business model innovation,which builds a theoretical model and uses multiple regression analysis to empirically test the proposed research assumptions.Finally,based on the regional dual-innovation ecological environment evaluation,the regional dual-innovation ecological environment empirical analysis,and enterprise business model innovation,this paper puts forward some countermeasures and suggestions to promote business model innovation from the government and enterprise levels.The empirical results show that: the ecological environment of regional entrepreneurship and innovation has a positive impact on business model innovation;dynamic capabilities have a positive impact on the innovation of enterprise business models;The influence of business model innovation has a positive regulating effect,and the learning ability has no obvious regulating effect on the influence of the regional double innovation ecological environment on the business model innovation of enterprises.