| With the rapid development of economic times,the current currency circulation mode has also changed from the mainstream cash payment mode to diversified payment mode,among which the representative payment mode includes bill business,which is an important measure for China’s commercial banks to optimize the structure of assets and liabilities and carry out liquidity management.Bill business changes with The Times from the original paper bill evolved into convenient circulation and preservation of electronic bill.With the emergence of the bill exchange,the overall mechanism system of the bill market is gradually becoming perfect.However,with the continuous development of electronic bill business,the whole market mechanism has more demands on the whole bill business,and the exposed problems also need to be solved urgently.Therefore,in 2021,the Ticketing Exchange also made overall optimization and construction according to the high-frequency problems exposed by the current electronic bill business.In order to facilitate small and medium-sized enterprises to expand financing scale and develop transactions in an orderly manner,the bill business has also been transformed from the original functions of payment and exchange to the functions of credit,settlement and financing,which are more significant for the development of The Times.At the same time,banks are constantly optimizing the related products of bills,and their competitiveness is also gradually increasing.Based on this background,Bank A is also constantly developing its own bill business attributes.While developing new technologies and functions related to bills,bank A is constantly exploring innovative models of bill business processes.In this paper,through PEST analysis,analysis of the bill industry development status;Then through SWOT analysis,the strengths,weaknesses,challenges and opportunities of A bank’s bill business are analyzed,and the breakthrough of its own innovation can be found through differentiated strategies.By using RPV model and business model canvas,analyze the business model and future development trend of Bank A;Through the case analysis method to find the risk of innovation needs to pay attention to,and avoid the risk.Based on the overall analysis of A bill business and from the perspective of market development and user experience,this paper discusses the innovative mode of A bank’s e-bill business. |