Research On The Enterprise Value Evaluation Of Kweichow Moutai Based On The EVA Mode

Liquor manufacturing enterprises play an important role in food processing industry,which has played a great role in promoting China’s economic development.Due to the emergence of more and more Western high-end wine products,the rise of beer and foreign wine industry,as well as the actual impact of the "eight provisions" on liquor enterprises,all of which have led to a decline in enterprise performance,and the impact on the corporate value of China’s liquor enterprises should not be underestimated,which requires China’s liquor manufacturing enterprises to be more refined in adjusting product structure,improving production technology,and innovation capabilities.At the same time,investors and regulators of companies are increasingly demanding from corporate financial data.In the face of the above challenges,a major problem facing liquor manufacturers is how to accurately and effectively evaluate their value through technological optimization,and then find an effective way to enhance their value.This paper takes Kweichow Moutai Company as a research case,adopts literature analysis method,comparative analysis method,case study method and other methods to analyze the financial statement data of Kweichow Moutai from 2017 to 2021,calculates the EVA value of the five years,and analyzes the Kweichow Moutai Company for the past five years.The financial and development prospects in the past five years are analyzed,and the relevant subjects are analyzed based on its income statement and balance sheet,and corresponding adjustments and estimates are made to predict the EVA value of Kweichow Moutai in the next five years.Using this method,the EVA value of Kweichow Moutai in the past ten years can be obtained,and it can be applied to the EVA two-stage model,and then its evaluation results can be obtained.At the same time,this paper uses the DMM model and FCFF model to evaluate the company value of Kweichow Moutai Company,and compares the three evaluation results,and believes that the EVA method can better evaluate the company’s value.Finally,based on the characteristics of the EVA model,this paper obtains the enlightenment that Kweichow Moutai can create more value,and analyzes four aspects from optimizing the capital structure,enhancing the brand value,increasing the research and development,and incorporating the EVA model into the enterprise performance appraisal system.In order to promote the improvement of the company’s financial management system,it will effectively help the company to achieve higher value and achieve the goal of maximizing the value of the company.