Valuation Analysis Of Kwei Chow Moutai Co.,Ltd.

In recent years,the market consumption habits have improved significantly,and the product structure of the liquor industry has experienced a leap-forward upgrade.As the fundamentals of high-end liquor continue to improve,investors' enthusiasm for investment in the liquor sector has been triggered.As of 2017,the overall revenue growth rate of the liquor industry reached 27.27%,and the profit growth rate reached44.29%.High-growth revenues and profits,as well as the enthusiasm of the capital market,have boosted the stock price of listed liquor companies,this phenomenon is particularly evident in high-end liquor companies.For example,the peak price of Kweichow Moutai reached about 720 yuan per share in the past year,the highest price is close to 800 yuan in 2018,such high stock price have led to further thinking and research on the growth and changes of the company's market value.In addition,the value of liquor listed companies such as Wuliangye and Yanghe has also increased significantly.For investors,what is the growth potential of high-end liquor in the future ?It is important to meet their investment expectations,so the valuation of the company can be used as an important reference.This paper selects Kweichow Moutai,the leading company in the liquor industry,as the valuation target.As a high-end liquor representative enterprise,it is in line with the market orientation of consumption upgrading.This article is divided into five parts to study the valuation of Kweichow Moutai.The first part introduces the research background and significance of Kweichow Moutai,research status at home and abroad,research content and methods.The second part introduces the concept and function of enterprise value evaluation,the influencing factors of enterprise value,the principles and processes of enterprise value evaluation,and the methods of enterprise value evaluation.The third part analyzes the macro environment,industry situation and financial indicators of Kweichow Moutai,and obtains the factors affecting the value evaluation of Kweichow Moutai.The fourth part is about the valuation of Kweichow Moutai.The fifth part is the conclusion and suggestions,from the investment point of view,KweichowMoutai have greater investment space and greater risk,so cautious investment,from the perspective of enterprise management,Kweichow Moutai operating capacity needs to be strengthened.