| With the development of information technology,the supervision and management of network transactions plays a decisive role in the national economic development and social stability.At the same time,the virtual nature of the network market has also brought various problems,such as the transaction subject which does not have the qualification to conduct online transactions,difficulties to distinguish real and false goods,the increasing difficulty in protecting consumer rights and interests and other problems.The market supervision Bureau is faced with many problems in the practical work.The supervision of the network market is an important work in the new era,which is of great significance to promote the health and stability of the economy and society and promote the sustainable development of the market supervision.This paper focuses on part of the work of the Shandong Provincial Market Supervision Bureau and the network transaction supervision content as a case analysis.Based on the theory of market failure,government intervention and governmental regulation,using case studies and interviews,combined with the current situation of the network transaction supervision work of the market regulatory authorities,This paper discusses the existing problems in the transaction supervision of the network market in Shandong Province from the four aspects which are the poor regulatory information sharing,the weak supervision ability of the regulatory subject,the difficulty in confirming the regulatory responsibility,and the effect of regulatory innovation which is not obvious.The main reasons for the problems are the lagging construction of the network transaction supervision system,the imperfect supervision mechanism of the network transaction,the lack of carrying capacity of special financial funds,and the imperfect social credit system.To solve the above problems,combined with the development trend of network market and regulatory status,to analyze the problems existing in the process of network trading,put forward some Suggestions for improvement:first,improve the network trading supervision system,establish and improve the relevant laws and regulations,clear responsibilities and disputes,and improve the ability of network regulators business.Secondly,improve the supervision mechanism for online transactions,establish a platform for coordinated handling of comprehensive affairs,and improve the mechanism for resolving online consumption disputes.Third,increase investment in the funding guarantee system,strengthen training and publicity,improve the professional level of supervision personnel,and use technology to build an intelligent platform.Fourth,accelerate the development of the credit system in the whole society,make online credit information transparent,improve the online trading environment from the source,create a good market environment,and improve the regulatory capacity and level.The research on the supervision of network transactions is of practical significance to the formulation and optimization of regulatory policies.By applying the relevant theories of public management,analyzing the problems in the transaction supervision of the network market,trying to find solutions to the current problems which are affecting the healthy development of the network trading market,and trying to build a scientific,comprehensive and effective supervision system,which has certain theoretical significance for the healthy development of the network trading market in the new era.The paper provides guidance opinions for the development of network transaction supervision and management in the future,inspires the work of market supervision departments in the supervision of network transaction,and effectively promotes the healthy development of Internet economy and network market. |