A Case Study On Working Capital Management Of Jingdong Mall In Value Network Environment

With the rapid development of economy and the integration of information technology into people’s life and work in today’s society,the world is in the context of the high popularity of the Internet.Enterprises are gradually transferring the production and operation processes from the entity to the virtual online,and the information circulation is also developing more efficiently with the technical support of the Internet.In recent years,the construction of digitization and information technology has greatly reduced the cost of communication between enterprises,and made business cooperation and transaction capital flow more convenient.As the connectivity between enterprises exists in every link of the transaction,and information technology is also integrated into the transaction link and communication link,the industrial boundary is gradually blurred,and the construction of the value network is on the initial scale.Equity transactions and other forms of holding equity participation,strategic alliances with enterprises in other industries,and the supply and processing of commodities have been upgraded by leaps and bounds due to scientific and technological progress.More and more enterprises such as Xiaomi,Alibaba Group,Tencent,Wal-Mart and other well-known enterprises have joined in the value network platform built by customer demand.It is not difficult to see from the operation mode adopted by many enterprises under the digital background that modern enterprises are entering the environment of value network construction and perfection,and enterprises seek to bring value appreciation for enterprises by the way of value network construction.Under the environment created by the gradual release of e-commerce dividends,people’s way of shopping has undergone great changes in recent years.The working capital flow of large e-commerce enterprises involves procurement,warehousing and marketing.The management of working capital will have a direct impact on the operating results of enterprises.Taking Jingdong Mall as the research object,this paper uses literature review method,case analysis method and quantitative analysis method to study Jingdong Mall’s working capital management under the value net environment,and studies its operation mode and management effect under the value net environment.The first part,from the research background,research purpose and significance,and research content and methods to discuss this paper;In the second part,the literature of value net,working capital and working capital management of value net is reviewed.On this basis,refine and summarize,and then analyze related theories such as basic concepts,value network and working capital as the foundation of the later theory.The third part introduces the current Jingdong business structure and Jingdong value net and node enterprises on the value net in detail,and studies the working capital management mode of Jingdong Mall under the value net environment.The fourth part studies the optimization of working capital management of Jingdong Mall under the environment of value net.In the last part,it summarizes the content of the article,analyzes the problems existing in the working capital management of Jingdong Mall under the environment of value net and puts forward targeted optimization suggestions,and then proposes that the research content of this paper will bring enlightenment and reference to other e-commerce platform enterprises.