W Biotechnology Company Chinese Prickly Ash Condiment Research On Marketing Strategy Optimization

Hancheng City,Shaanxi Province has a unique and superior climate and environmental conditions and a long history of pepper cultivation.Since its origin and development,Hancheng Zanthoxylum bungeanum has been sent to all parts of the Yangtze and Huaihe River as an important commodity and won the reputation of "Chinese Famous Pepper".In2015,the total annual output of pepper in the city reached 30 million kg,and the total income of pepper products reached 1.5 billion yuan.Hancheng,Shaanxi has become a pepper production base with the largest planting area,the highest product output and the largest demonstration radiation belt power in China.W Biotechnology Company is a key enterprise in the Chinese prickly ash condiment industry in Shaanxi Province.After years of development,W Biotechnology Company’s Chinese prickly ash condiment has formed a good reputation effect in the national Chinese prickly ash condiment market by virtue of its excellent quality.At the same time,with the support of the local government,the product has a good development momentum and the sales volume continues to increase.The research of this paper is how to actively promote the implementation of enterprise product expansion and expansion development strategy.W Biotechnology Company is located in the main production area of Chinese prickly ash.Relying on the full support policy of the state and rich raw material resources,implement product development strategies and actively expand.Implementing the expansion strategy requires more investment,new projects and more marketing activities.At the same time,it promotes the ability of the company’s products to cope with the fierce competition in the market.W Biotechnology Company pepper condiments are in a competitive environment.It is hoped that by opening up new business vision and ideas,finding new marketing channels and adopting new strategies,the company will be able to cope with fierce market competition,so as to obtain more markets and improve product competitiveness.This research needs to focus on solving the problems faced by W Biotechnology Company’s pepper flavoring under the impact of the new business marketing model,such as insufficient product marketing awareness,uneven marketing of different types of products,product price confusion,difficulties in expanding marketing channels,and high turnover rate of marketing personnel.How to optimize and improve the product marketing strategy of W Biotechnology Company’s pepper condiments to stimulate customers’ desire to buy,so as to greatly enhance the reputation of the products in the pepper condiments market,change the inherent marketing model in the past,and how to expand the product’s market share in the pepper condiments market,while expanding the company’s pepper condiments product marketing scale,To achieve the goal of ultimately expanding the market scale of all products of the company.The specific research method is to use PEST analysis method and SWOT analysis method to analyze the current product marketing strategy of pepper flavoring of W Biotechnology Company.Then the author designed a questionnaire interview method,hoping to find out various problems in the marketing strategy of pepper flavoring products of W Biotechnology Company through the questionnaire interview method.Secondly,the marketing optimization scheme and implementation of pepper flavoring products of W Biotechnology Company are designed.Finally,from the organization,management,capital,technology and other elements,it proposes the optimization guarantee of marketing strategies,which provides strong support for the implementation of marketing strategies.It is hoped that the research on the marketing strategy of pepper condiments of W Biotechnology Company will play a role in boosting the company’s future marketing activities,and provide an optimization scheme for the condiment industry for reference.