Research On The Competitive Strategy Of S Hotel Management Company Under The Background Of Global Touris

In recent years,Guizhou Province has made great efforts to develop the all-region tourism economy.With the prosperity of all-region tourism in Guizhou,the requirements on the service and quality of tourism-related hotels are gradually increasing.However,since 2020,the hotel market and related catering industry have suffered a serious decline due to the impact of the COVID-19 pandemic.As guizhou local company specializing in hotel management company,S hotel management company is faced with pressure from demand side and supply side,the development of the company in the past two years struggling,financial indicators compared before falling,how fast hemostasis,find effective way out is the priority for S hotel management co.,LTD.Only according to the external environment and internal resources and capabilities of the enterprise,formulating the competitive strategy and effectively implementing it,the development problems faced by S hotel management company can be effectively solved.This paper reviews the related theories of competitive strategy and tools,such as competitive strategy to S hotel management company in the background are fully analyzed.Firstly,we use PEST analysis tool to analyze the external macro environment that S hotel management company is facing,including political environment,economic environment,social environment,technical environment,cultural environment and legal environment.After analyzing the macro environment,the five forces model is used to analyze the industry environment of S hotel management company.Also we analyze the status quo of S hotel management Company from the perspective of value chain.Secondly,through SWOT analysis,the internal advantages and disadvantages of S hotel management company as well as the opportunities and challenges in the external environment are qualitatively identified.Then the QSPM matrix is used to make a weighted evaluation and analysis of the strategies under SWOT analysis,so as to lay a foundation for the formulation of competitive strategies.Thirdly,this paper formulated a competitive strategy suitable for S hotel management company.After clarifying its mission and vision,it believed that S hotel management company should adopt a differentiated competitive strategy.Finally,combined with its differentiation competitive strategy,are suitable for hotel management company S competitive strategy approach-layout differentiation,brand image differentiation,marketing differentiation,product and service differentiation,and then from the system construction,human resources construction,the construction of digital system,capital construction in this paper,the security S hotel management company competition strategy implementation measures.In this paper,the research for hotel management company to own hotel S strategic management present situation,design reasonable competition strategy,and implementation of the strategy,improve the competitiveness of the hotel management company S is of great significance,as well as industry related businesses provide reference material.