Research On The Transformation And Upgrading Path Of Platform Enterprises' Profit Model And Its Risks Under The Background Of Anti-monopol

In recent years,the platform economy is developing rapidly,driving the development of related industries with its innovative technology and profit model.In different stages of development,platform enterprises are also constantly transforming and upgrading their profit models,which have become the focus to enhance their competitiveness.In this process,some platform enterprises take advantage of their market dominance and adopt exclusive competition to ensure their own interests.In2021,the Anti-monopoly Committee of the State Council issued the Anti-monopoly Guide on the Platform Economy.Under the background of anti-monopoly policy,it is bound to have an impact on platform enterprises.Under the new situation,how platform enterprises should do to achieve the new development by upgrading their profit models,is becoming a practical and innovative theme.With the rapid development of platform economy,scholars have made rich research on "platform enterprise" and "profit model",which also reflects the importance of the transformation and upgrade of profit model for the development of platform enterprises.However,the previous scholars’ research on "anti-monopoly policy" are mostly focused on the entity economy and entity enterprises.Besides,the research on the combination of "platform enterprises" and "anti-monopoly policy" is few,and mostly focused on the definition of monopolistic behavior of platform enterprises.There is still a gap in the relevant research which have considered the effect of anti-monopoly policy.Therefore,this paper chooses to analyze the transformation and upgrade path of platform enterprises’ profit model under the anti-monopoly policy,then analyze risks in this process.This paper introduces the relevant concepts of anti-monopoly policy,platform economy and profit model as theoretical basis.Then,Meituan is selected as the research case.Analyze the profit model of Meituan in different stages,and analyze how Meituan upgrade the profit model by adjusting the profit object,profit source,profit measures and profit barriers under the anti-monopoly policy.Ultimately,evaluate its effectiveness and risks in this process.Finally,this paper draws the following three conclusions: First,Meituan’s profit model in the past has some elements that constitute monopolistic behavior and interfere with the market order,so it is objectively required that Meituan needs to transform and upgrade its profit model.Second,Meituan has transformed and upgraded the profit model by adjusting its elements.From the perspective of financial results,its solvency has improved,profitability has declined and its operating capacity has increased significantly.Third,Meituan needs to pay attention to environmental risk,market risk,financial risk and technical risk during the upgrade process to avoid negative effects.