Transformation Of Corporate Sustainable Development Strategy From The Perspective Of Social Responsibility

The implementation of sustainable development strategies by enterprises has become a social consensus.In this process,how to implement social responsibility is not only a hot topic in academic circles,but also a common concern among entrepreneurs.Since the reform and opening up,the awakening and strengthening of corporate profit consciousness has prompted enterprises to make survival and development their first priority in the pursuit of profit maximization,with shareholders’interests and managers’ interests taking precedence.However,in this process,the awareness of social responsibility,ecology and environmental protection has not been taken seriously.Environmental pollution and waste of resources are frequent problems,and many enterprises are in a sustainability crisis.As the country pursues its sustainable development strategy,how enterprises,as a major component of society and the economy,can promote development while protecting their respective rights and interests,as well as how to achieve corporate transformation,has become the focus of attention in today’s society.Based on the existing research,this thesis focuses on Group A,the leading enterprise of enterprises in China’s Internet industry,based on the theory of stakeholder,sustainable development and strategic transformation,and attempts to provide reference experience for sustainable development of enterprises in the same industry and enterprises in other industries through enterprise case analysis.This thesis first systematically sorts out the previous research on corporate sustainable development,corporate social responsibility and stakeholders,and uses the single case study method to study Group A,and at the same time,according to the actual situation of enterprise transformation and development,divides the enterprise into three development stages:start-up stage,growth stage and mature stage,and systematically analyzes the development process and multi-dimensional effects of Group A’s sustainable development strategic transformation.The main conclusions of this thesis are:(1)Group A’s sustainable development strategy transformation focus gradually shifted from the customer level to the environmental level at different times,the shift of the focus of sustainable development strategy transformation from the start-up stage to the growth stage was driven by the awakening of the management’s awareness of social responsibility and the interests of investors,and the change of the focus of sustainable development strategy transformation from the growth period to the mature stage was supervised by government departments,promoted by the media and the joint role of competitors.(2)Driven by stakeholders,in order to seek sustainable development transformation of enterprises,Group A changes the management hierarchy,cultivates sustainable development awareness within the enterprise,increases investment in sustainable development technology innovation,strengthens sustainable development information disclosure,and assumes corresponding social responsibilities.(3)For Group A,the fulfillment of corporate social responsibility and the strategic transformation of sustainable development can bring social value and commercial value to the enterprise.