| The development of geographical indication agricultural products is an important means to help revitalize rural industries and develop special agriculture.Geographical indication agricultural products are influenced by various factors and have obvious geographical characteristics,and their quantity represents to a certain extent the development level of agricultural modernization in a specific region.The study of regional distribution characteristics of agricultural products with geographical indications is of great significance to the high-quality development of regional agriculture and the implementation of rural revitalization strategy.This study investigates the regional distribution characteristics and influencing factors of geographical indication agricultural products based on public goods theory,regional brand theory,spatial economics theory and brand value theory by combing domestic and foreign literature.This study adopts ArcGIS10.3 software to initially analyze the regional distribution characteristics of 128 GI agricultural products in 14 cities and states of Hunan Province through statistical description methods and regional analysis;then,using SPSS23.0 software,the study explores the influencing factors of the formation and development of GI agricultural products through structural equation modeling,and tries to discern the influence of various factors on GI agricultural products in Hunan Province,so as to propose strategies for the further development of GI agricultural products.The research contents and conclusions of this study are as follows:First,the analysis of regional distribution characteristics,on the whole,the possession of GI agricultural products in each city and state varies greatly,and the types differ greatly;from the degree of concentration,the distribution is more concentrated in the city and state scale;from the distribution of quantity,GI agricultural products are mainly distributed in the Greater Xiangxi area and the Dongting Lake area,with Changde City having the most possession,followed by Yueyang City and Huaihua City;from the distribution of types,each category of agricultural products generally shows a more north and more west distribution.From the distribution of types,each category of agricultural products generally shows a distribution trend of more in the north and less in the south,more in the west and less in the east,with oilseeds and aquatic animals as cluster distribution and vegetables,fruits,grains,tea,herbs and meat products as scattered distribution.Secondly,we analyzed the influence factors and identified six key factors and their dimensional influences on the development of GI agricultural products,such as product appearance,product quality,product characteristics,industry clusters,governmental behavior and market environment,and constructed a theoretical model of influence factors on the development of GI agricultural products and verified the model.From the analysis of the results,product appearance,product quality,product characteristics,industry cluster,government behavior and market environment all have different degrees of positive influence on the development of GI agricultural products,among which product quality and product characteristics are the main influencing factors.Thirdly,the cultivation strategy of GI agricultural products in Hunan Province is proposed.Through optimizing the appearance of products,ensuring the quality of agricultural products,giving play to product characteristics to improve product quality;leading enterprises drive the development of agricultural product industry clusters with geographical indications as the core;playing a comprehensive role of government macro coordination and supervision and guidance;improving the capacity of deep processing of agricultural products and actively using new technologies to supervise agricultural products;strengthening the security measures in terms of capital,talents,communication platform and publicity. |
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