An Empirical Study On The Impact Of Internet Finance On Commercial Bank Performance

The vigorous development of Internet finance makes commercial banks face fierce competition in the original business field,which forces commercial banks to constantly innovate and reform.How to deal with the challenges brought by Internet finance and achieve sustainable,healthy and steady development is an urgent problem for every commercial bank to solve.This paper takes this as a starting point to explore the impact of Internet finance on the business performance of commercial banks.Based on the long tail theory,financial disintermediation theory,information asymmetry theory and other related theories,this paper first analyzes the main factors affecting the operating performance of commercial banks and the characteristics of Internet finance;The listed commercial banks are used as samples to empirically analyze the relationship between Internet finance and commercial bank performance.By constructing a multi-panel regression model,it is verified that Internet finance has a positive effect on commercial bank performance.Negative impact.On this basis,it further analyzes the influence of Internet finance on the performance of different types of commercial banks in my country and its internal mechanism,and through three groups of heterogeneity tests,it is found that the nature of bank property rights and bank size have no significant influence on it;heterogeneity The results of qualitative analysis show that,compared with non-state-owned commercial banks such as private and foreign-funded commercial banks,state-owned commercial banks are more significantly negatively impacted by Internet finance,and commercial banks located in Beijing,Shanghai,Guangzhou and Shenzhen are more affected by Internet finance than other regions.Compared with small commercial banks,the performance of large commercial banks is less affected by the negative impact of the Internet.Finally,the explained variable is replaced,and the model adopts three methods:robust standard error and data first and tail to test the robustness of the main effect model.The results all support the main conclusion of this study—Internet finance has a significant negative impact on the performance of Chinese commercial banks.In this regard,this paper believes that under the new financial ecology,the deep integration of information technology and the active transformation and innovation of financial technology are an important strategic approach for the sustainable development of traditional commercial banks.Commercial banks should objectively analyze the opportunities and challenges brought by Internet finance,and accurately.Grasp the new characteristics and new trends of the internal and external environment in the new era,and combine its own advantages to speed up the adjustment of development strategies,including the following suggestions:achieve win-win cooperation with Internet financial enterprises;rely on big data platforms to accurately locate customer needs;optimize credit Management mechanism,lowering the threshold for small and micro enterprise loans;pay close attention to the financial risk control system to maintain the stability of the financial market.