Research On The Development Strategy Of Private Banking Business Of Z Bank Suzhou Branch

In recent years,with the complex international situation,the continuous impact of the COVID-19 and the slow pace of the domestic economic,financial market policies have continued to change,and the bank profitability has been greatly affected.It is urgent to create corporate revenue through business transformation.At the same time,China has become the world’s second largest wealth management market.The accumulation of wealth will enhance residents’ demand for asset allocation,and the private banking business shows a steady development trend.In addition,the asset management industry has entered a new historical stage from "returning to its origin" to"comprehensive development".The development of private banking has the important mission of leading the innovation of the industry.According to the requirements of the new asset management regulations,it is the first to implement various rules and lead the comprehensive innovation of the wealth management industry.It is both an opportunity and a challenge.Based on the relevant theoretical knowledge,combined with the actual work experience and thinking analysis of Z Bank Suzhou Branch,this paper combs the problems and reasons existing in the development of private banking business,and puts forward optimization measures.First of all,this paper describes the development background of private banking,the theory involved and the research views of domestic and foreign scholars on private banking.Secondly,it introduces the development status of the private banking business of Z Bank Suzhou Branch briefly,and makes a specific analysis on the customers,products,service,the team and supports of digitization etc.,so that this paper finds out the business positioning,product innovation,system support and internal control management of the private banking business of Z Bank Suzhou Branch.And then it analyzes the deficiencies of the private banking business of Z Bank Suzhou Branch,and puts forward corresponding countermeasures and optimization suggestions in combination with the actual situation.Finally,from the four aspects of product,price,place and promotion,combined with the actual situation,put forward corresponding countermeasures and optimization suggestions,providing reference for the development of private banking business of Bank Z Suzhou Branch and the theory and practice of private banking business in China.