Research On The Development Problems Of Private Banking In Henan Branch Of A Bank

In 2007,China's first private banking business was created,which started the country's first private banking business.Over the past decade,the rapid development of China's private banking business has become an important breakthrough in the strategic transformation of Chinese Banks,and will also become a new business profit growth point.Henan Branch of A Bank started its private banking business in 2009,it has now acquired a certain scale.By September 2019,Henan Branch of A Bank had nearly 2,000 qualified private bank customers,with A total assets under management of 20 billion.The growth rate of qualified customers and the growth rate of assets under management exceeded 10% for three consecutive years,showing a good momentum of business development.With the increasingly intensified competition in the wealth management market,how to win in the competition is an important issue for the development of private banking in Henan Branch of A Bank.Based on the above reasons,private banking in Henan Branch of A Bank was selected as the research object to conduct a case study.Firstly introduces development present situation of private banking in Henan Branch of A Bank,and then analyses the exist in customer relationship management,product and service management and infrastructure management three aspects of the problem,then analysis private banking in Henan Branch of A Banks external macro environment and internal resources,finally,on the basis of this puts forward the further development of the private banking business strategy: to establish the long-term goal is to serve the customers,adhere to the customer as the center,through to the target customers more finely divided,dig demand,in order to provide more personalized service;With an eye to comprehensively improving the comprehensive service capability,we will cultivate and build a professional team and provide customized asset allocation plans for customers in strict accordance with the standardized and rigorous consulting service process.Relying on the continuous improvement of support and guarantee functions,the company has realized the integration of human resources,group platform resources and business resources in the sector,and actively applied financial technology to help the development of private bank achieve business take-off.