Research On The Optimization Of Marketing Strategy Of Inclusive Finance Business Of CCB Q Branch Under Big Data

In recent years,China’s economy has always maintained a steady growth rate,and the market economy system has been gradually improved.The Q Branch of CCB has long taken traditional business as the main growth point of inclusive finance business,and carries out various businesses through offline physical branches.Inclusive finance is mainly dominated by micro enterprise customer groups,with scattered customer structure and different preferences.Traditional models are difficult to achieve standardized output of financial services.Therefore,it is of strong practical significance to explore the marketing promotion strategy of digital inclusive finance business of Q Branch and comprehensively boost the development of inclusive finance business.Starting from the development trend of inclusive finance in the era of big data,this paper conducts an in-depth study on the application and development of inclusive finance with the support of big data technology.Based on the author’s real-life experience working at the Q Branch of China Construction Bank,and using authoritative marketing theories,the paper analyzes the bank’s strengths,weaknesses,possible problems,and reasons for problems in the field of big data inclusive finance.Drawing on successful experiences of domestic and foreign peers,the paper further explores the marketing environment that the Q Branch of China Construction Bank faces in the field of big data inclusive finance.This includes both macro and micro-environments,as well as the industry environment.Finally,based on the analysis results of market positioning,market segmentation,and the "4P+4C" marketing mix theory,the paper proposes optimization strategies for the marketing of big data inclusive finance at the Q Branch of China Construction Bank.Additionally,the paper puts forward specific safeguard measures to ensure the smooth implementation of the marketing strategy,from the aspects of system,organization,manpower,and technology.The paper hopes to use these measures and methods to continuously optimize the organizational structure of the case bank,improve and perfect the marketing mechanism of big data inclusive finance,actively establish a good marketing culture for big data inclusive finance,and ultimately achieve sustainable development for the company.